Library Archives

 
Ilana Alberico

The Spa industry is a notoriously late adopter of technology and innovation solutions. Now is the time for revolutionary thinking and new technologies to lead the way. This article explores technology to improve the guest experience. From market segmentation, to touchless spa treatments, to personalized spa services, new innovations enable a more efficient operations strategy and improved service delivery. READ MORE

David Kasprak

The long-anticipated arrival of Generation Z has arrived. How will this new generation impact how the hospitality industry operates? For the last twenty years hotel ownership and their design teams have focused on the Baby Boomers and Generation X. Yet in the next ten years 60% of guests will identify as Millennial or Generation Z. This article focuses on the demographics for each of these four groups and identifies their commonalities and their differences. READ MORE

Mary Alice Palmer

From Al Fresco dining to Après Ski, hotels are navigating how to transform outdoor spaces and restaurants for continued entertainment during winter months, while providing winter wonderland experiences that are sure to draw a socially distanced crowd. To allow guests the opportunity to consciously embrace cold weather, smart design thinking must be considered and well executed. READ MORE

Ryan Meliker

Ryan Meliker, President of Lodging Analytics Research & Consulting discusses the state of the U.S. lodging industry, the timeline of past downturns and recoveries and the outlook over the next few years for top-line operating fundamentals, bottom-line results and hotel values. The article also touches on the top markets for hotel investment looking out to 2024. READ MORE

Greg Allowe

Are you trying to design a beautiful, chic hotel? Are you struggling to find the right themes and designs to incorporate to turn a Plain-Jane hotel into a luxurious escape from the outside world? Look no further! This article will walk you through nailing the first impression, figuring out room design, choosing a color scheme, and much more. READ MORE

Martha Weidmann

Simply put, art is good business. But the confusion often lies in how to show the business impact of art to your hospitality facility and stakeholders. Understanding the business case for art is only the first step. Here we highlight how art can influence the value of your hotel, through brand identity, creative placemaking and educating decision makers on broader benefits. READ MORE

Ilana Alberico

Spas must adopt new levels of operational efficiency to replace outdated manual practices like payroll, inventory management, and scheduling. "Smart" Technologies have the potential to improve the entire spa business model by creating algorithms for dynamic, demand-driven staffing and scheduling. In the first article of this 2-part series, we will explore best practices to leverage technology back of house. READ MORE

Michael Klong

Coffee relates to various parts of the hotel experience including breakfast. Guests base their overall experience of their stay at your hotel in part by the quality of your coffee and coffee service. The way to make sure that the coffee you serve at your hotel consistently tastes good (and tastes good every single time) is to educate your hotel staff about coffee. In this article, I will go into the details on why coffee education is so important for your hotel staff. READ MORE

Rana Kay

An effective, integrated content marketing strategy is more critical than ever as the hospitality industry weathers the storm of COVID-19 and adjusts to a new normal in consumer travel. With hope for recovery on the horizon, the most successful campaigns will patiently create an emotional connection through engaging, personal and thoughtful messaging while being sensitive to health and safety regulations to rebuild trust. READ MORE

Nancy Griffin

Senior living is changing: today's seniors demand resort-like amenities, healthy living, and paths to enrich the mind and find meaning and purpose. The industry is seeing explosive growth, attracting aging services and investors who want to "ride the Boomer wave." This is a look at the top trends driving growth and innovation at the intersection of hospitality, wellness, and senior living. READ MORE

Merrick Dresnin

Hospitality has been devastated by this pandemic. These last few months have been catastrophic. Is it the end? On the contrary, the best companies are preparing for the beginning. People will always travel, and that means hotels, casinos and resorts will always have guests. How do we get ready? We need a strategic focus on hiring, training and compensation. READ MORE

Greg Velasquez

An unexpected, misunderstood, and sometimes maligned generation of travelers stepped into the breach when a global pandemic threatened to shut down entire sectors of the hotel industry. Here is a closer look at millennials and the workcation phenomenon that helped many hotels during these challenging times. READ MORE

Dennis Reno

For many travelers, this holiday season will be their first time taking a trip during the pandemic, and hotels should expect last-minute reservation changes, cancellations and a large volume of phone and chatbot traffic for the customer service team. In order to prepare, hospitality leaders need to ensure customer experience (CX) systems are operating smoothly to prevent overwhelmed call centers. READ MORE

David Ashen

David Ashen of dash design explores key dos and don'ts of creating memorable themed hotels and provides perspective on what works well – and what doesn't. Ashen examines the TWA Hotel in New York City, the brand new One11 in New Orleans, The Roxbury at Stratton Falls in New York's Catskills region and several others and shares takeaways on how to strike the delicate balance between cool and kitsch. READ MORE

Rick Garlick

Exploring partnerships for hotels with media players in an industry that's facing further fragmentation. Is it enough to offer access to streaming giants like Netflix, Hulu and Amazon Prime? How are new players like Peacock and Disney Plus changing the game? What about other avenues like cloud gaming? Let's explore how COVID-19 has only made the prevalence of in-room entertainment more important. READ MORE

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