Editorial Board   

Mr. Wasik

Michael S. Wasik

Chairman, CEO, Interim CFO, Roomlinx Inc.

Michael Wasik joined the Roomlinx Executive Management team in August of 2005 after executing the merger of his company, SuiteSpeed with Roomlinx. Currently Mr. Wasik is responsible for leading Roomlinx, which includes the development and market penetration of Roomlinx' newest product, Roomlinx Interactive TV. Roomlinx Interactive TV provides HD Hollywood movies, high speed internet, HD specialty content, international and U.S. television programming, music, MP3 player connectivity, business productivity tools, concierge services, games and more via the in-room flat screen television. Roomlinx also supports 25,000 internet connected (wired and wireless) hotel rooms throughout the US and Canada. Prior to the Roomlinx merger, Mr. Wasik was the CEO/Founder of SuiteSpeed Inc. a wireless Internet provider within the hospitality market. Having launched SuiteSpeed in late 2002, Mr. Wasik was responsible for defining technology architecture, market direction, and the overall vision for this fast growing WiFi company. Since starting SuiteSpeed, he has expanded the company's geographical coverage from its Denver backyard to serving hotel chains and independents across the U.S. Under his direction, SuiteSpeed was on Mercury's top 100 fastest growing companies list for 2003 and 2004. Mr. Wasik is also the Founder and Chairman of the Board of TRG Inc. an IT consulting company. Having launched TRG in late 1997 with no outside funding, Mr. Wasik has been responsible for the overall sales and marketing effort, and defining TRG's overall vision. Under his leadership, the company achieved average growth of 300% per year, over the first four years with positive EBITDA. Since starting TRG, Mr. Wasik has expanded the company's billable resources from 6 consultants in 1997 to 60 consultants in 2000 serving Fortune 500 corporations across the U.S. Mr. Wasik has managed over 60 people in 4 offices throughout the United States. Mr. Wasik was nominated for the 2005 Ernst and Young Entrepreneur of the Year award and currently sits on the Editorial Board for HotelExecutive.com

Mr. Wasik can be contacted at 3035441111101 or mwasik@roomlinx.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.