Editorial Board   Guest Author

Mr. Meade

Bill Meade

Director, Tetra Tech

Bill Meade is an international energy and environmental consultant with over 30 years of experience. He currently lives and works in Indonesia where he heads the Indonesia Clean Energy Development project. Now in its second phase, ICED is the centerpiece of USAID Indonesia's low emissions development support in the energy sector.

Beginning in 2011, the ICED project established a network of public and private sector partners involved in clean energy development and greenhouse gas (GHG) emissions reduction in the energy sector. Partners include national, provincial and district-level government agencies; banks and financial institutions; project developers; the national electric utility (PLN); industry trade associations; and research institutions.

Mr. Meade has supported government agencies, industry associations, and private companies in the design and implementation of renewable energy, energy efficiency, environmental impact assessment, environmental management, rural economic development, and sustainable tourism.

Mr. Meade has consulted with hotel and resort companies including Starwood Hotels and Sandals Resorts, hotel and tourism associations, government tourism ministries and development agencies, tour operators, international organizations such as World Travel and Tourism Council and U.N. World Tourism Organization, Inter-American Development Bank, Asian Development Bank, World Bank, European Union and the U.S. Agency for International Development.

Prior to moving to Indonesia, Mr. Meade worked throughout the Egyptian Red Sea coast and Caribbean introducing environmental management in hotels and resorts and sustainable tourism destinations. He specializes in designing impactful programs that are jointly implemented by government, private sector and civil society. The programs incorporate energy and water efficiency, waste management, green purchasing, training and awareness, and strategic marketing.

Mr. Meade has a Bachelor's degree in energy and environmental management and an MBA specializing in sustainability.

Please visit http://www.htttp://tetratech.com for more information.

Mr. Meade can be contacted at +1 703-387-2134 or bill.meade@tetratech.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.