Editorial Board   Guest Author

Ms. Anseeuw

Michelle Anseeuw

Founder , Valorem Group

A seasoned professional, whose experience includes over 30 years with some of the biggest names in hospitality, Michelle Anseeuw most recently served as the Regional Vice President of Sales and Marketing for Highgate Hotels. In her role, Ms. Anseeuw has overseen the largest full-service properties in her portfolios, with her territory encompassing independent as well as branded assets throughout the Southeast USA and the Caribbean.

Prior to working with Highgate, Ms. Anseeuw's experience included Regional Sales Management positions with Hersha Hospitality Management, as well as with the world-famous Eden Roc Resort Miami Beach and Morgans Hotel Group, in addition to her experience with Valorem Group and InterContinental Hotels Group.

Ms. Anseeuw is fluent in Spanish & French. She has a B.S. in Hospitality and an MBA in International Business, She is also a Certified Meeting Planner (CMP) and a Certified Hotel Sales Executive (CHSP) and a graduate of the FBI Citizens' Academy. She enjoys scuba diving, motorcycles, orchids and of course, travel.

Valorem Group is an innovative alternative to traditional sales/marketing and staffing options, offering commitment free sales and marketing during this time of uncertainty on a short-term contract. Valorem Group provides 100% of marketing support to the sales initiatives of hotels, targeting leisure travelers and group business.

The experts at Valorem Group have worked for over 180 hotels including leaders in the industry such as IHG, Hilton, Marriott, Silken, Morgans. Services include public relations, social media, email, digital media, programmatic and artificial intelligence. All results are driven by metrics, covering all segments.

Please visit http://www.valoremgroup.com/ for more information.

Linkedin Profile: https://www.linkedin.com/in/michelle-anseeuw-chsp-cmp-mba-04aa244/

Ms. Anseeuw can be contacted at +1 561-324-9629 or manseeuw@valoremgroup.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.