Editorial Board   Guest Author

Mr. Aluri

Ajay Aluri

Founding Director, Hospitality Innovation and Technology (HIT) Lab

Dr. Ajay Aluri is the Founding Director of the Hospitality Innovation and Technology (HIT) Lab, and an Associate Professor at the John Chambers College of Business and Economics, West Virginia University. Dr. Aluri's academic and research expertise combines all areas of his education, research interests, and focus in the areas of hospitality information technology and management and information systems. His career has focused on how these areas impact international hospitality organizations, society, and education.

He is an internationally recognized scholar who has centered in on innovation and technology in the hospitality and tourism industry. He is currently concentrating on consumer behavior research about the use of emerging technologies such as augmented reality, datamining, Internet of Sound, Internet of Things, robotics, and virtual reality. His research has been published in several top academic journals and industry outlets.

Dr. Aluri also serves in the editorial board of top and cutting-edge hospitality and tourism journals. He initiated the HIT Lab at WVU, a platform to bridge the gaps between academic and industry research. Dr. Aluri has been invited to speak at several international and national shows and conferences. Dr. Aluri received the "Outstanding Paper of the Year" award from the Journal of Hospitality and Tourism Research in 2018, and the Journal of Hospitality and Tourism Education in 2016.

He played a vital role in developing the Hospitality and Tourism Management program in the John Chambers College of Business and Economics at West Virginia University. Dr. Aluri is a recipient of numerous awards from international, national, and state-level organizations from academia and industry.

Please visit http://www.wvu.edu for more information.

Mr. Aluri can be contacted at +1 304-293-1048 or ajaluri@mail.wvu.edu

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.