Editorial Board   Guest Author

Dr. Jaddoud

Hicham Jaddoud

Senior Director of Hospitality, North Star Mohican Casino|Resort|Golf Course

Dr. Hicham Jaddoud currently serves as the Senior Director of Hospitality Operations at North Star Casino Resort in Wisconsin. He has over 14 years of hospitality, tourism, and gaming experience, managing multiple hotel assets from full-service convention hotels to upscale resorts and independent properties with some of the most reputable hotel companies such as Sheraton, Marriott, Ritz-Carlton, and Casino Resorts. He comes from a family of hoteliers and was exposed to the hotel business at a younger age.

Dr. Jaddoud obtained a bachelor's degree in Hospitality and Tourism Management from Perpignan University before joining Starwood Hotels & Resorts. He completed his MBA in Management in 2011 and obtained a Doctorate in Business with research in Hospitality's Organizational Behavior in 2017 from Georgia State University. He is certified by the American Hotel & Lodging Association.

Dr. Jaddoud is a Hospitality Courses Facilitator at Cornell University, where he teaches Hotel Asset Management and the Valuation of Intellectual Property. He is also an Associate Professor of Hospitality Management at the University of Southern California, Bovard College.

Dr. Jaddoud has published several articles in the areas of Employee Stress Coping, Reflection Tendencies, Technological Advance in the Hotel Industry, Economic Impact of Hospitality, and Managerial Stress in the Hospitality Industry.

Dr. Jaddoud serves on the Board of Directors of the Junior Chamber of Atlanta and is the 2017 World Affairs Council China Fellow. He is a Research Associate at the Center for Engaged Business Research at Georgia State University and serves as a Hospitality Graduate Program Mentor at the J. Mack Robinson College of Business. Furthermore, he is the 2019 AHLEF Research Grant Recipient in Hotel Economics.


Please visit http://www.northstarcasinoresort.com for more information.

Linkedin Profile: https://www.linkedin.com/in/dr-hicham-jaddoud-mba-chrm-880bb88/

Dr. Jaddoud can be contacted at +1 314-436-4863 or hj385@cornell.edu

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.