Editorial Board   Guest Author

Mr. Berglund

Mattias Berglund

Manager, Tata Communications

Mattias Berglund grew up in Sweden and graduated from the University of Stockholm in 2008 with a master's degree in business administration and a bachelor's degree from the Nordic Retail College. He stands at the forefront of the fast moving technology; Communications Platform as a Service (CPaaS).

Mr. Berglund has taken a particular interest in a communications protocol that is going to be a key component of CPaaS going forward, Rich Communication Services. Moreover, he means that recent innovation and creativity around the protocol has sparked ideas and increased interest from the telecommunications ecosystem.

Mr. Berglund has dedicated his professional career to the communications industry, where the first 8 years was spent at Ericsson. Furthermore, he has a broad experience from various positions such as product management, business management and sales. In 2012, an exciting opportunity opened up in the United States, and Mr. Berglund decided to relocate to New York.  There he started at iConectiv as the General Manager for a messaging product line, focused on developing products that would assist mobile network operators to monetize application to person (A2P) text messages.

Mr. Berglund currently works with enterprise service innovation and business development at Tata Communications. Mr. Berglund has throughout his career been involved in numerous A2P related technology projects across the globe. Additionally, he works with several fortune 500 companies. It is in this capacity Mr. Berglund frequents hotels across the United States and his favorite city Miami, where the sun is shining, fishing is excellent and the temperature rather different from what he is used to.

Please visit http://www.tatacommunications.com for more information.

Mr. Berglund can be contacted at 551-666-3338 or mattiasberglund1981@gmail.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.