Editorial Board   Guest Author

Ms. Sandoval Valdes

Brenda Sandoval Valdes

Associate Partner, LINKS WorldGroup

Brenda Sandoval Valdes is a well-rounded Executive with over ten years of experience in marketing, media, advertising, public relations and strategic planning. Ms. Valdes is Associate Partner at LINKS WorldGroup. Her responsibilities include managing and overseeing the marketing and public relations departments that is spread among several markets.

Ms. Valdes plays a key role in maintaining strong relationships both with media as well as with clients. Her specialties include developing strategies, creating strategic media placement programs that are tailored to each client's need and always striving to maximize budgets and exposure reach within clients' allotted budget. This broad experience has been developed in several industries such as Travel & Tourism, Hospitality, High-end Real Estate and Luxury Lifestyle.

Since 2013, Ms. Valdes has lead and managed as Vice President all paid and earned media campaigns for accounts in markets such as North America, South America, Central America, the Caribbean and European markets. She has been instrumental in numerous accounts including accounts such as Row NYC, VivaAir, Rosewood Sense Spa¬ a Starwood Hotel, Trump Ocean Club International Hotel & Tower Panama, Elysee Miami, Biscayne Beach, Armani Casa, LAN and TAM Airlines among others.

LINKS WorldGroup is a premiere global marketing communications & public relations agency with offices located around the world. The agency is built to serve clients and offer impactful, intelligent and innovative solutions to all of their marketing needs. LINKS provides the fastest, most-effective methods for driving traffic and sparking conversations that keep their clients moving forward, toward the results they desire.

In the past years, LINKS has helped leading hotels and hospitality brands gain exposure and voice within primary international markets. Through digital public relations and marketing efforts, LINKS has increased sales, traffic, and brand recognition for some of the industry's biggest brands. LINKS current roster of clients includes but is not limited to: Viva Air, Row NYC, The Knickerbocker New York, The Quin, Washington Park Hotel, Kayak, Cayman Islands Tourism Board, Travel Israel and Travel New Zealand.

Please visit http://linksworldgroup.com for more information.

Ms. Sandoval Valdes can be contacted at 786-360-3514 or Brenda@Linksworldgroup.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.