Editorial Board   Guest Author

Mr. Catlin

Jeff Catlin

Co-Founder & CEO, Lexalytics, Inc

Jeff Catlin has over 20 years of experience in the fields of search, classification and text analytics products and services. He has held technical, managerial and senior management positions within a variety of companies including Thomson Financial and Sovereign Hill Software.

Mr. Catlin's experience building text based applications for companies like Thompson Financial where he built a finance news search application showed the need for a set of text mining tools. This need eventually led him to create Lexalytics to provide these text services that had previously been built from scratch. His depth of experience in Search and Text Analytics has made him a frequent speaker at text mining conferences and a frequent guest submitter at blog sites across the internet (for example a video for network world that explains how and why search and text analytics systems compliment one another.

Prior to the formation of Lexalytics, Mr. Catlin acted as the General Manager for the unstructured data group of LightSpeed Software where he was responsible for sales, marketing and development efforts for the Knowledge Appliance and iFocus products.

Prior to joining LightSpeed, he was co-owner of PleasantStreet Technologies which produced a news-filtering product for Thompson Financial. Mr. Catlin is currently co-founder and CEO of Lexalytics, Inc. Lexalytics software turns conversations into profitable business decisions. Built without any venture funding, Lexalytics is a profitable company that builds the most important engine for social text mining.

Relying heavily on automation and a very senior group of people, Mr. Catlin's company has gone from launching the world's first commercial sentiment analysis engine to processing billions of documents a day for the top social listening and customer experience management companies in the world. Re-investing millions of dollars a year into development and operations has kept Lexalytics at the forefront of innovation and ahead of the competition for the past twelve years.

Mr. Catlin graduated from UMass Amherst with a degree in Electrical Engineering in 1987.

Please visit http://www.lexalytics.com for more information.

Mr. Catlin can be contacted at +1 4132530202101 or jeff.catlin@lexalytics.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.