Radisson Hotel Group Opens New Radisson Resort Paracas in Peru

USA, Minneapolis, Minnesota. August 21, 2019

Radisson Hotel Group today announced it has recently become the fastest growing global hotel company in Peru with the opening of Radisson Resort Paracas. The newly constructed hotel is located on Peru's coastline with incredible views of the Pacific Ocean. Radisson Hotel Group is rapidly expanding in Peru with five hotels now in operation and another hotel set to open this summer.

Peru will soon feature three of Radisson Hotel Group's brands; Radisson, Park Inn by Radisson and Radisson RED. Many of the hotel's are located within the flourishing Lima District, including Radisson Hotel Decapolis Miraflores, Radisson Hotel San Isidro and Radisson Hotel Plaza del Bosque. The sleek and modern Park Inn by Radisson Tacna provides a quiet getaway for guests visiting southern Peru. Radisson Resort Paracas is the first of two hotel openings in Peru this summer. Radisson RED Miraflores is scheduled to open August 2019.

"As part of our five-year plan we outlined our growth strategy for Latin America, specifically targeting Peru due to its dynamic cities, breathtaking coastline and booming tourism industry," said Terry Sanders, Chief Development Officer, Americas, Radisson Hotel Group. "Each one of our hotels in this beautiful country provides a unique experience catering to the needs of both business and leisure guests. Our development team is working hard to continue opening our hotels in Peru, which will allow more guests to enjoy our top of the line services and exceptional hospitality."

The newly opened Radisson Resort Paracas will serve as a top destination in the country along Peru's west coast. The hotel features 150 guest rooms and suites. The infinity pool overlooking the ocean provides the perfect environment to relax and unwind. During their stay, guests can also enjoy the fitness center and complimentary parking. El Candelabro is the hotel's onsite restaurant, which features classic Peruvian dishes. There is also a lobby bar and pool bar serving a variety of drinks and appetizers. The hotel can also provide the perfect setting for a business conference or beach wedding. There are several meeting rooms that can accommodate up to 90 guests.

"We are thrilled to open our doors under the Radisson brand," said Roberto Borda, the hotel's owner. "Each of our guests will have a one-of-a-kind stay at our hotel through our fantastic amenities and stunning location offering easy access to gorgeous beaches and the charming town of Paracas. Our team has a Yes I Can! approach to serving our guests, which creates memorable moments every day."

Radisson Hotel Group is celebrating 30 years in Latin America. Radisson Paraiso Hotel Mexico City celebrated its 30th anniversary earlier this year. This was the first Radisson to open in Mexico, which led the expansion of Radisson Hotel Group's portfolio of hotels throughout Latin America.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.