Hyatt Regency Tamaya Appoints Claudia Wattenberg as General Manager

USA, Santa Ana Pueblo, New Mexico. May 16, 2019

Hyatt Regency Tamaya Resort & Spa, a luxury resort located on the Santa Ana Pueblo, announces Claudia Wattenberg as General Manager. Wattenberg joins the property from the Hyatt Regency Cambridge in Massachusetts.

"I am excited to be a part of the amazing team at Hyatt Regency Tamaya," said Claudia Wattenberg, General Manager of Hyatt Regency Tamaya Resort & Spa. "I look forward to working closely with my resort colleagues, with the Santa Ana Hospitality Corporation Board, and the people of the Santa Ana Pueblo to continue the synergy and positive results for this truly distinctive destination."

With more than 30-years of hotel experience, Claudia began her career with Hyatt Corporation as a front desk agent at the Hyatt Regency Cologne in Germany. Following that role, she moved into a variety of management and leadership roles at the Hyatt Regency San Francisco Airport, Hyatt Regency Maui, and General Manager positions at Hyatt Centric Park City and Hyatt Regency Cambridge. She is originally from Bonn, Germany and is a graduate of the Cornell School of Hospitality.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.