Lodging Dynamics Hospitality Group Set to Open New 128-Room Fairfield Inn & Suites by Marriott Denver West Federal Center in Lakewood, Colorado

USA, Lakewood, Colorado. January 31, 2019

The 128-room Fairfield Inn & Suites by Marriott in Lakewood, Colorado is set to open on Thursday, January 31, 2019. Located at 140 South Union Boulevard, the Fairfield Inn & Suites Denver West Federal Center will operate as a Marriott franchise, developed by DCC who is the managing partner of the ownership entity, LD Lakewood Lodging, LLC and managed by Lodging Dynamics Hospitality Group of Provo, Utah.

Located in the foothills of the Rocky Mountains and 10 minutes from downtown Denver, the Fairfield Inn & Suites Denver West Federal Center offers guests convenient access to the Denver Federal Center, St. Anthony Hospital and Medical Center, and the RTD Light Rail Station. Whether traveling for business or leisure the hotel is nearby to Red Rocks Amphitheater, Bandimere Speedway, National Renewable Energy Laboratory, Coors Brewery and the Denver area sports venues. Rates are seasonal.

 “Delivering both function and comfort, our new design and decor elevate the Fairfield brand, setting a new standard in the moderate tier category,” Janis Milham, senior vice president and global brand leader, Classic Select Brands. “At Fairfield Inn & Suites, we provide an easy, positive and productive travel experience, as well as the promise of consistent and reliable service at an exceptional value. The Fairfield Inn & Suites Denver West Federal Center is a truly stunning example of the brand's contemporary look and feel, and we are pleased to introduce Fairfield Inn & Suites hotels in the Lakewood area.”

 “As a hotel developer, we are careful to select the right brand for the right market. In addition to the area being a gateway to the many recreational activities available in the Rocky Mountains, the Fairfield Inn & Suites is an excellent lodging solution for visitors to the Denver Federal Center, the patrons of St. Anthony Hospital and Medical Center, and the visitors to the many commercial and leisure destinations in this area,” commented Cory Turner, managing partner and co-founder of DCC.

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Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.