Noble Investment Group Opens Dual-Branded AC Hotel Atlanta Midtown and Moxy Atlanta Midtown

USA, Atlanta, Georgia. January 28, 2019

Noble Investment Group and Marriott International today announce the opening of the dual-branded AC Hotel Atlanta Midtown and Moxy Atlanta Midtown in the heart of Midtown's thriving business and arts district. With a combined 288 rooms and suites, this is the first-ever combination of the AC Hotels by Marriott and Moxy Hotels brands under one roof. These new additions mark the first Moxy Hotel in Georgia and the third AC Hotel in Atlanta (Noble's second after the AC Hotel Atlanta Buckhead at Phipps Plaza).

Developed on an entire city block between 14th street and 13th street flanked by Peachtree Road and West Peachtree Road, the LEED-certified hotels are central to Midtown's business and commerce hub, a few blocks from Georgia Tech University and in the heart of the region's arts district which include The Woodruff Arts Center (High Museum, Alliance Theatre, Symphony Hall), Museum of Design Atlanta, The Fox Theatre and The Savannah College of Art & Design.

"We are thrilled to have two of our lifestyle brands join forces in Atlanta to provide travelers with two very distinct options while visiting the city for business or leisure," said Toni Stoeckl, Vice President, Distinctive Select Service Brands, Marriott International. "With Moxy we threw out the hotel rulebook to create a bold new hotel experience geared toward guests who are looking for shareable, experiential moments when they travel. AC Hotels are designed more for those who want a moment of respite among the hustle and bustle of the city - the opportunity to reflect in an elegant, peaceful space with frictionless service."

Facing 14th Street, the European-inspired AC Hotel Atlanta Midtown offers 133 rooms with sophisticated, sleek design elements; plush seating; and multifunctional workspaces. Playing off the muted palette of the interiors, the hotel showcases abstract sculptures that speak to the motion and fluidity of a dance, inspired by its location in the epicenter of the arts. Neighboring spaces such as the High Museum, Fox Theater, Woodruff Arts Center, Alliance Theatre, and Krog Street Tunnel serve as the inspiration for the hotel's "Gallery of the Arts" concept. A simple, yet sophisticated palette of mixed metals reflect the urban city of Atlanta. Tones of black, white, brass and silver art are harmonized throughout the hotel. Bold mural-style pieces, refined metals and expressive sculptural elements mingle to create movement from dance and theater performances.

Facing 13th Street, the experiential Moxy Atlanta Midtown Hotel offers 155 rooms and communal areas with industrial features including reclaimed pallet ceilings and iron finishes. Guests will check-in at Bar Moxy and be welcomed by a complimentary cocktail, mocktail or coffee. The artwork is playful and captivating, including "Welcome Home," a 54-foot long mural by renowned Atlanta artist, GREG MIKE, which takes center stage in the lobby. Inspired by the "True Colors" mural he painted on Atlanta's iconic Ponce Wall in 2015, this site-specific mural features his signature large format black and white bear peering over couches.

"Both the AC and Moxy hotels have their own distinctive style and vibe which will complement and enhance Midtown Atlanta's standing as a premiere destination for commerce, culture, education, living and visiting," said Tim Dahlen, General Manager.

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Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.