Wyndham Hotels & Resorts Reacquires Direct Franchising Rights for the Days Inn Brand in China

USA, Parsippany, New Jersey. January 24, 2019

Wyndham Hotels & Resorts, Inc. (NYSE: WH) announced that it has reacquired exclusive direct franchising rights for its Days Inn® brand for the People's Republic of China.

The Days Inn portfolio in China consists of more than 70 economy, midscale and upscale hotels encompassing more than 12,500 rooms. The reacquisition of the direct franchising rights was effected through the termination of the master license agreement between Wyndham Hotels and its master licensee for the Days Inn system in China and aligns with Wyndham Hotels' strategy to grow its direct-franchising operations in emerging markets.

"We look forward to serving our Days Inn-branded properties in China, adding value to their businesses and further growing the brand across the region," said Geoff Ballotti, president and chief executive officer, Wyndham Hotels & Resorts.

All of the master licensee's rights relative to individual franchise agreements with owners of Days Inn hotels in China have been assigned to Wyndham, and all royalty fees are payable by Days Inn franchisees directly to Wyndham. Wyndham is now the exclusive franchisor of the Days Inn system in China. Details were not disclosed, as the expected near-term earnings contribution to Wyndham is not material.

Wyndham Hotels has more hotels in China than any other international hotel company, with more than 1,400 properties and 146,000 rooms in its franchised system.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.