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JUNESales & Marketing: Selling Experiences |
Tuesday June 18, 2019 |
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The Impact of Technology on Hotel Sales and Marketing
By Court Williams, Chief Executive Officer, HVS Executive Research
Hotel sales and marketing have evolved vastly in recent years, mainly as a result of technological advancements. With the proliferation of new brands leading to stiffer industry competition, hotels are increasingly adding technology to their marketing strategies in an effort to stay abreast. Social media, big data, online reviews, video advertising and the use of mobile devices are all instrumental in constantly shifting the goal posts. Technology is also impacting hotel staffing and operations, but brands have little choice but to implement new systems as fast as they can. This doesn't necessarily translate into a decreased human touch, but rather into creating a new way of using technology to personalize connections with current and potential guests.
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TRENDING THIS WEEK |
5 Resort Strategies for Guest Retention
By David Torres, Corporate Director of Sales, Excellence Group Luxury Hotels & Resorts
Creating a large and loyal fan base is a brand's ultimate goal, and it is clear that beach resorts have some of the best products in the world for attracting repeat customers. Some amenities and services are more obviously enticing than others and some might even be overlooked when trying to attain and maintain popularity among guests, but all in all it might not even be what you would expect. Excellence Resorts has come up with a short list of our successful branding and customer service approach when it comes to bringing the same guests back year after year.
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DAILY HEADLINES - Tuesday Jun 18, 2019 |
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More from our online Library Archives... |
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How To Best Sell The Variety Of New Specialty Travel Segments
By Michael Markarians, President, Tee Hospitality
The hospitality industry is changing in ways we never saw coming. Thanks to Millennials who don't travel like their predecessors coupled with growing competition from disruptors in the sharing economy, all players in the travel arena need to up their game with new concepts and innovation in order to not just stay relevant, but profitable, too. Hotel sales departments need to completely change the way they've done business previously in order to have success selling to this new generation of traveler. Technology and experiences are key, but we also can't risk losing sight of compassion and creating relationships.
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Who Owns the Business Traveler Hotel Booking Experience?
By Joe Currie, District Sales Manager, Egencia
Being a business traveler is not about choosing between Tahiti and Maui for a dream vacation; it is about the luck of dodging an air delay and narrowly catching a few winks of sleep at a hotel before a morning meeting with a client. Business travelers do not have the luxury of choosing time or location, but they do have a choice when it comes to their hotel booking, and the entity that has the most influence over that choice in accommodation ultimately becomes the owner of it. Ownership over the hotel booking experience for the business travel remains in flux, and the traveler makes the final choice.
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Shifting the Paradigm for Hospitality Millennial Leadership
By Ginny Morrison, VP Sales & Marketing, Spire Hospitality
As the labeled ‘millennial generation' continues its ascent up the corporate ladder and young employees take the helm in management positions, Spire Hospitality - one of the nation's leading and most respected hotel management companies - shares how its leadership is hearing the needs and desires of this particular peer group to identify and provide tools to function in the manner in which these young professionals expect. With this age sector of sales employees continuing to expand as vice president of sales and marketing, I have been chosen to lead the team to discover cutting edge research, create new programs and rollout concepts in 2016.
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July 2019: |
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Hotel Spa: Pursuing Distinction |
The Wellness Movement continues to
evolve and hotel spas continue to innovate in order to keep pace. Fueled by
intense competition within the industry, hotel spas are seeking creative ways
to differentiate themselves in the market. An increasing number of customers
are searching for very specific, niche treatments that address their particular
health concerns and, as a result, some leading spas have achieved distinction
by offering only one specialized treatment. Meditation and mindfulness
practices are becoming increasingly mainstream as are alternative treatments
and therapies, such as Ayurvedic therapies, Reiki, energy work and salt
therapy. Some spas specialize in stress management and offer lifestyle coaching
sessions as part of their program. Other
spas are fully embracing new technologies as a way to differentiate themselves,
such as providing wearable devices that track health and fitness biomarkers, or
robots programmed with artificial intelligence to control spa environments, or
virtual reality add-ons that transport guests to relaxing places around the
world. Some spas have chosen to specialize in medical procedures such as
liposuction, laser skin therapy, phototherapy facials, Botox and facial
fillers, acupuncture and permanent hair removal, in addition to cosmetic body
shaping procedures and teeth whitening
treatments. Similarly, other spas are offering comprehensive health check-ups
and counseling services for those who are interested in disease prevention treatments.
Finally, as hotel spas continue to become more diverse, accessible and
specialized, there is a growing demand for health professionals with a specific
area of expertise. There is a proliferation of top class, quality wellness
practitioners who make a name for themselves by offering their services around
the globe, including athletes, chefs, doctors, physical trainers and weight
loss specialists. The July issue of the Hotel Business Review will report on
these trends and developments and examine how some hotel spas are integrating
them into their operations.
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