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Social Media Trends Impacting Your Hotel In 2019
By Gaurav Varma, Product Marketing Manager, Milestone Inc.
A growing number of brands and businesses are using social media to tell a more authentic story and to connect with consumers of all demographics. Social media marketing for businesses means more than just posting content on these platforms but its more around building trust and forming meaningful long-term relationships with their audiences. 2018 was an interesting year with several opportunities and saw the rapid growth of live and dynamic content across social channels. As 2019 kicks off we are going to see another year when social media use and adaption will grow and engagement between users will be key to drive the use of the platforms. Hotels can leverage this opportunity to connect with guests and deliver meaningful experiences which eventually will lead to better outcomes for their business.
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| TRENDING THIS WEEK |
Key Aspects in Growing a Hospitality Portfolio and Organization
By Mark Ricketts, President & Chief Operating Officer, McNeill Hotels
Charting a path for growth is an enviable and exciting journey for any hospitality organization. It takes a bold, yet careful blend of vision, strategy and technical expertise in a wide variety of areas, including property identification, financing, human resources and organization building, and day-to-day hotel operations. Regardless, as in all successful business endeavors, this journey ultimately depends on the relationships of trust and mutual benefit, with everyone from investors and brand partners to our staff, that we cultivate and secure along the way.
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DAILY HEADLINES - Thursday Feb 14, 2019 |
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Hotel Newswire Top Pick
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75,000 Surveys Reveal the Personal Values that Motivate People to Choose a Hotel
By David Allison, Principal, David Allison Inc.
The Lodging industry in all price categories is going through a period of disruption, with huge forces at play. New technologies, mergers, acquisitions, online competition, Airbnb, new travel behaviours, new types of travelers: these are not small adjustments to an ecosystem. In the midst of that chaos it's valuable to step back and ask our consumers, directly, what they value, want, need and expect. And that's where the 75,000 surveys in the Valuegraphics Database come in. We've done that work of asking hotel guests those questions for you.
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More from our online Library Archives... |
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Is a Social Media Influencer a Friend, Competitor, or Business Partner?
By Mary Gendron, Senior Vice President / Managing Director, Mower
The importance of influencers in social media has evolved to the point that fans and followers are not only going where they go, or where they say to go, but they are taking trips with them. How can hotels, resorts and spas tap into what is becoming its own distinct market segment? This article addresses this relatively new phenomenon, cites examples of influencers who are organizing their own trips, and provides tips for hotels and resorts for gaining business through strategic partnerships.
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Three Powerful Social Media Indicators That are Overlooked
By Pedro Colaco, President & CEO, GuestCentric Systems
Impressions. Leads. Conversion. Bounce Rate. Hands up who is really obsessed in monitoring these social media quantitative metrics on a daily basis? Quantitative metrics tends to be the main priority when analyzing social media reach or success but there are some new key indicators and metrics that have been overlooked and can also be a key element for a successful hotel social media performance. Most hoteliers are constantly worried about the same old metrics and looking for benchmarks that can help them to monitor their performance successfully on social media. But what about qualitative metrics and sentiment analysis? Are they meaningful? Which ones to use? What can we learn from them? How can we measure them?
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How to Transform Satisfied Guests Into Hotel Brand Advocates
By Pedro Colaco, President & CEO, GuestCentric Systems
Word of mouth is nothing new. Consumers have always shared their opinions with their family and friends. Brands, on the other hand, have always known that word-of-mouth has a powerful influence on business results, as consumers trust friends over advertising. With the rise of social media on the Internet, consumers can now share their opinions with a much larger audience, amplifying its impact and multiplying it by 100x or more. The rise of Social Media has brought massive changes to the hospitality industry, as we are witnessing the emergence of an empowered consumer that makes decisions based on other user's opinions.
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May 2019: |
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Eco-Friendly Practices: Corporate Social Responsibility |
The hotel industry has
undertaken a long-term effort to build more responsible and socially conscious
businesses. What began with small efforts to reduce waste - such as paperless
checkouts and refillable soap dispensers - has evolved into an international
movement toward implementing sustainable development practices. In addition to
establishing themselves as good corporate citizens, adopting eco-friendly
practices is sound business for hotels. According to a recent report from
Deloitte, 95% of business travelers believe the hotel industry should be
undertaking “green” initiatives, and Millennials are twice as likely to support
brands with strong management of environmental and social issues. Given these
conclusions, hotels are continuing to innovate in the areas of environmental
sustainability. For example, one leading hotel chain has designed special
elevators that collect kinetic energy from the moving lift and in the process,
they have reduced their energy consumption by 50% over conventional elevators. Also, they
installed an advanced air conditioning system which employs a magnetic
mechanical system that makes them more energy efficient. Other hotels are
installing Intelligent Building Systems which monitor and control temperatures
in rooms, common areas and swimming pools, as well as ventilation and cold
water systems. Some hotels are installing Electric Vehicle charging stations,
planting rooftop gardens, implementing stringent recycling programs, and
insisting on the use of biodegradable materials. Another trend is the creation
of Green Teams within a hotel's operation that are tasked to implement
earth-friendly practices and manage budgets for green projects. Some hotels
have even gone so far as to curtail or eliminate room service, believing that
keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the
Hotel Business Review will document what some hotels are doing to integrate
sustainable practices into their operations and how they are benefiting from
them.
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Guest Service: A Culture of YES
