7 Things Technology Cannot Do

By Monika D'Agostino Chief Consultative Sales Officer, Consultative Sales Academy | November 10, 2013

Everything in today's business environment seems to be about technology, the latest developments, content marketing, microblogs, engagement, SEOs, etc.

Some companies have become over-systematized, as I call it. Everything and I mean everything is left to automation. Once the database is set-up and your name is entered you get emails on a regular basis whether they are relevant to your current need or not.

This just happened to me recently where I got a letter from my Bank of … soliciting me for a lower mortgage rate. I am a client of Bank of …, they hold my mortgage and you would think that they know whether I qualify for a reduced rate, but as it turned out they didn't. That's what I call over-systemized.
Here are some examples of what technology cannot do:

1. It Can Make You Feel Better, But It Cannot Converse With You

Yes, sometimes getting an offer in the mail (that sounds ancient, right?) or in your email inbox can make you feel better, but the elevated feeling is only as good as being able to share it with other people. And yes, you can then post a comment on Facebook, or tweet about it or send a text to your children (they don't respond to any other form of communication any more, do they??). It's just that we forget that it's not the technology that makes us feel better, but the human response we are getting. The technology is just a vehicle to communicate. It used to be the water fountain in a village before we had telephones. Everything after the telephone is just another tech enabled opportunity for us to connect with other people and to get their feedback and engage them. Why do you think people post on Facebook what they had for lunch or dinner? They are waiting to get a response from somebody. A technology-enabled response, but still a human reaction.

2. It Cannot Replace Common Sense

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