Staking a Claim in Mobile Travel: Not Just Popular, Pragmatic and Profitable
By Vanessa Horwell Founder & Chief Visibility Officer, ThinkInk & TravelInk'd | January 01, 2012
Mobile a Must: Pragmatic trumps popular
If 2011 for hotel owners was all about learning from and joining the mobile masses simply because it was the "in" thing to do for our tech-savvy patrons, 2012 is rapidly shaping up to be the year where mobile becomes a must. In other words, the mobile marketing landscape has rapidly matured and the training wheels are coming off. This coming of age can mean only one thing: The time for hotels to launch their mobile presence is now. Not after the post-holidays' travel slow down, and not in the run-up to Valentines Day or the season's first spring breakers.
From Training Wheels to Two-Wheeler: Mobile Matures
As with other trends in the hotel industry, it is customers who are driving mobile's niche-to-need changes. Today's on-the-go traveler expects to be connected wherever they are throughout their trip experience and that connectivity is expanding at a staggering rate. Earlier this year, more than half of all mobile phone sales (56%) were smartphones, and the total number of US smartphone owners jumped to 82.2 million people this summer – that is 35% percent of the 234 million Americans who use mobile devices 13 and up. Think about that statistic for a few moments…
Even a lighthearted (but with serious implications) October 2010 survey by Mashable highlights just how connected consumers have become. When asked what they would give up to keep their mobile phones for a week:
The Hotel Business Review articles are free to read on a weekly basis, but you must purchase a subscription to access
our library archives. We have more than 5000 best practice articles on hotel management and operations, so our
knowledge bank is an excellent investment! Subscribe today and access the articles in our archives.