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Cristine Henderson

Whether you love them, or love to hate them, millennials are often characterized as disruptors across many industries. This generation has definitely made its mark on the hotel industry, especially where design is concerned. Known for innovation, affinity to technology, and often associated with the advent of social media, millennials are making changes throughout the consumer landscape. Read ahead to see how all these characteristics are translating into the future of our industry. And don't worry, short-term rental services are not quite the death sentence they are painted to be. From selfies to sleek finishes, millennials are shaking things up. Read on...

Kurt Meister

Managing any hotel renovation requires management of a myriad of issues: budgets, deadlines, contractors, expectations and ongoing services to name a few. What often isn't top of mind in the early stages of a renovation is a plan to manage the inherent risk. This article addresses nine considerations every hotel operator needs to prioritize at the start of any renovation project. In fact, these nine considerations must take higher priority over your other considerations. Why? Because if you botch any of these nine considerations, many if not all of those other priorities mentioned above will be negatively impacted. Read on...

Cristine Henderson

Everything from clothing to condos are now produced with some degree of sustainable measures in mind. The extension of this practice to the hospitality industry might come as a surprise to some, especially with the added competition of short-term rental services such as Airbnb. However, sustainability has made its mark on the hotel industry and shows no signs of slowing down. Not only does this innovation help the environment and perpetuate social responsibility, but consumers love it. Read ahead for a more thorough investigation by Cristine Henderson, AIA, NCARB of Hoefer Wysocki of how the hospitality industry is incorporating sustainable measures to rebuild its foundations through design. Read on...

Steve Lee

Autonomous Driving Technology is opening a new era of Transpitality, a new form of Hospitality merging transportation and hotel into one form. Autonomous Mobile Hotels equipped with basic sleeping, working, and washroom functions will be providing door-to-door transportation service in between traveler's home and destinations, letting travelers use their travel time more efficiently and productively. Using Autonomous Driving technology, the Autonomous Mobile Hotels will serve as a personal vehicle and mobile hotel room, offering flexible schedules, lower costs, privacy, and comfort. With growing amounts of Autonomous vehicles on the roads, there will be emerging needs of Hospitality to fit the new paradigm. Read on...

Felicia Hyde

Travel has no age limit. This is one of the many reasons it's one of the world's fastest-growing industries and enjoyed by many age groups. From baby boomers to millennials to Gen X to the growing Gen Z cohort, each group has needs that drive their purchasing behavior. Pointedly, a hotel that appeals to one group may not resonate with another, so hoteliers must deliver a custom experience that leaves their target audience wanting more. To achieve this, consider these key design strategies that have transformed the multifamily industry when designing your next hotel. Read on...

John Tess

In a marketplace that increasingly places a premium on authenticity and extraordinary, historic hotels offer a spectrum of event venues, from elegant to quirky, but typically unique. There is always a temptation to concentrate on operational efficiency and standardization in designing new space, and certainly, flawless service is a key to a successful event. But whether a grand dame hotel or an adapted vintage building, there is value in embracing the special places and unusual character of older buildings, capitalizing on historic architecture to create memorable venues – which in turn feed the bottom line. Read on...

Lawrence Adams

Hotel developers are realizing financial, marketing and operational advantages of building more than one brand on a single site and in many cases sharing a single building. Multi-branded hotel developments usually share back-of-house operations, administration, staff, recreational facilities and meeting rooms, but in order to maintain brand recognition and foster brand loyalty, they most often have separate entrances, separate lobbies and individual architecture and decor corresponding to each one's particular brand standards. In this article we will look at this relatively new product, how it is being developed today and what the prospects are for future development. Read on...

Stephen Jacobs

'Urban Resorts' are among the top trends in hospitality design right now, catering to people looking to escape to the city, rather than away from it. Urban Resorts offer the best of everything, allowing guests to stay in the urban core, while getting that sense of suburban retreat, with designs that bring the outdoors in, lots of natural light, rooftop amenities, sustainability and more. In a city like Toronto, which is at the forefront of North American tourism, we wanted to invite guests to feel like they're at the center of the excitement, without feeling like they couldn't escape it. Read on...

Alan Roberts

Whether developing a hotel in a major metropolis or rural town, the key to success is a collaborative effort between the hotel brand and ownership group that infuses flexibility and open communication at every stage. Alan Roberts, global head of Embassy Suites by Hilton, and Gregory Steinhauer, president of American Life, Inc., discuss how they worked together to marry out-of-the-box thinking with proven Embassy Suites' best practices when developing the Embassy Suites by Hilton Seattle Pioneer Square. The result is a customized and high-performing property that stays true to both its location and brand standards, delighting guests by delivering the amenities they have come to expect with unique locally-inspired flair. Read on...

Jackson Thilenius

Why should we consider hostels a hot new market? With the rise of the sharing economy and the power of millennial spending, there is a lot to unpack as to why hostels are thriving in this economy. Beyond being a growing trend, hostels are quickly driving more market share as they become a "go-to" for today's generation of savvy travelers who will spend less so that they can travel more without sacrificing value-based amenities they rely on. Jackson Thilenius, Principal at Retail Design Collaborative, elaborates. Read on...

David Ashen

With hoteliers' attention split between the boomer generations' affinity for luxury and the younger guest's preference for high technology and social interaction, David Ashen, principal and founder of interior design and brand consulting firm dash design, explores how hoteliers are catering to each group, separately-including trendy rooftop bars and combination bar/lobby areas for the younger set and refined restaurants and luxurious amenities for boomer guests-and the importance of flexible design elements to balance guest wants and needs across generations. Read on...

Ray Chung

Hotels today can and should use F&B to establish a unique personality. As guests increasingly look to bar and dining experiences for entertainment, hotels can take advantage of their venues to express themselves and leave a lasting impression. Restaurants, bars and even the event catering service can define a hotel as local, unique, lively and entertaining. To be competitive and ensure success in the long run, hotels should pay close attention to guest preferences, the design of F&B areas and the culture of the region and neighborhood, always striving to be original. Read on...

Cristine Henderson

Site integration is a crucial step in designing a hotel and, when applied appropriately, has the power to impact guest satisfaction as well as the owner's business objectives and can even translate into a real value and return on investment. In this article, Cristine Henderson, AIA, NCARB, Associate Vice President at Hoefer Wysocki, shares the most important considerations when applying site integration in a hotel's design. Considerations include designing to increase the building's overall visibility and accessibility, while incorporating local inspiration and environmental influences. A designer's skills, creativity and mindfulness produce opportunities to build hotel interiors and exteriors that reflect and make use of local surroundings and enhance the overall guest experience. Read on...

Scott Acton

Form and function are two critical components of building design. That statement might be a no-brainer for some, but we often fail to connect how this relates to our experience of a space. It's safe to say we have all reaped the benefits of experiential design, but it was most likely unknowingly. Scott Acton, CEO and founder of Forte Specialty Contractors, shares his thoughts on experiential design and how its changing the hospitality and entertainment sector. Read on...

David Dionne

In an ever-increasingly competitive hospitality marketplace, owners and operators look to enhance their competitive advantage by providing uniquely positive, memorable experiences. Hotel and resort owners and operators agree that a hospitality brand holds the potential to create such novel guest experiences through the amenities leaders select for the brand's identity. What is a really unique and novel amenity? A really great playground. What makes a great playground? A great playground stimulates a child's imagination, allows children to build confidence through experience and skill building opportunities and can be designed for kids of all abilities and ages. Read on...

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.