Every Guest Brings a Screen
The New Battle for Guest Attention
By Peter Torbet Director, Product Inovation, Acentic | February 21, 2016
Now the smart TV screen is the guest communication and entertainment portal, the hotelier has the chance to reach out and provide a more personalised service. If hoteliers support these services by offering a tiered system of bandwidth and investing in network infrastructure, they will keep their guests more than just connected - they will keep them coming back.
Long gone are the days when the hotel bedroom was dominated by the TV screen and it was the sole focus of attention for the guest, after the mini bar of course.
Screens still dominate our lives, but which screen and when, really depends on who you are and why you are staying in the hotel on that occasion.
Think back to when you last entered a hotel bedroom – what did you do? Reach for the television remote control and watch the local news, unpack your laptop and get connected to the Wi-Fi or check your mobile phone? Guest behaviour is totally driven by need and, of course, habit.
Different demographics follow different patterns of behaviour and if you are travelling for business you want your laptop firing away as quickly as possible to complete your tasks for the day. You may want to connect your laptop to the TV screen to practise a presentation on a larger screen, or stream your music through the TV speakers.
If you have your young family with you, you might want a favorite TV channel straight away to keep everybody happy while you sort out the unpacking. Moody teenagers will want to connect to the Wi-Fi and catch up with Instagram or Snapchat or stream the latest episode of a show over Netflix to while away the time until dinner.
Everybody, but everybody is looking at a screen.
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