Most Popular Destinations by Group Type
By Mike Stacy Chief Executive Officer, Groople.com | May 19, 2010
There are many elements that go into planning a group getaway; whether it's a group business trip, a family reunion, a friend's getaway or a destination wedding. For each of these groups the questions of where to stay and what to do will vary.
Corporate groups are more interested in the location of their accommodations in relation to where their event is being held. These groups tend to prefer high-end properties with all-inclusive amenities. Family reunions are characterized by the value they provide for all involved as well as access to the gathering location. Family reunions are about quality time with loved ones, so availability to family friendly attractions are of the utmost importance.
Friend's getaways are becoming ever more popular and are the hardest group segment to define. They can range from girls only trips, guys only trips, local community group trips and so on. Many travelers in this segment look for close proximity to nightlife, recreational activities and even enjoy luxury elements of relaxation. When it comes to catering to destination wedding travelers, expectations are much different. It is all about the experience. In most cases the ceremony, reception and honeymoon all take place in the same location. Guests expect that all activities, services and itineraries be pre-planned by the hosting couple.
What is the anatomy of a great destination for a group trip? The answer is simple, the right city for the right group of people. Equally important is the right accommodation and service for the group. Some of the most popular types of traveling groups are Corporate, Family Reunions, Friends Getaways, and Destination Weddings. The following is an exploration into these groups and some of their top destinations.
To start, corporate groups. All corporate groups want the same thing- location, location, location. Corporate group planners want to place their group within walking distance of their meeting / conference / convention. Corporate groups tend to prefer higher-end properties and all-inclusive accommodations are always on the mind of corporate group travel planners. So is access to onsite meeting space and help with team building events. Also, never underestimate the perceived value of a complimentary shuttle service.
Top Corporate Destinations:
The Hotel Business Review articles are free to read on a weekly basis, but you must purchase a subscription to access
our library archives. We have more than 5000 best practice articles on hotel management and operations, so our
knowledge bank is an excellent investment! Subscribe today and access the articles in our archives.