Editorial Board   Guest Author

Mr. Ellis

Bernard Ellis

President & Founder, Lodgital Insights LLC

Bernard Ellis has a track record of stewarding technology initiatives from industry startup to industry standard.   He has spent most of his career at early- and mid-stage startups bringing best-of-breed, point solutions to market, including executive roles with Micros, now part of Oracle, SynXis, now part of Sabre, and IDeaS, now part of SAS, and contract roles with d2o and Gemtouch. The remainder of it has been spent at the large enterprise software companies who acquire them, SAS as mentioned, and most recently, as VP of Industry Strategy - Hospitality for Infor.

With executive roles that have followed a rare alternating path between sales and product management, Mr. Ellis has been evangelizing Software as a Service for nearly twenty years.  He has developed strong expertise in practically every type of hospitality technology, with special depth in property management systems, central reservations, revenue management, sales force automation, and activity merchandising.  Along the way, he has earned trusted advisor status with hotel companies that span all sizes and levels of service, including Carlson, Sonesta, Four Seasons, IHG, Kimpton, Rosewood, Wyndham, and Preferred Hotels & Resorts.

This remarkably broad background gives him a keen understanding of the points of view that different stakeholders bring to any discussion, not just regarding system selection or potential mergers and acquisitions, but also regarding such issues as integration development priorities, or who makes the best partner or target customer. Mr. Ellis is probably most widely recognized for advancing the industry with his oral and written communication skills, that enable non-technical audiences to grasp the value of technical innovations, and non-hospitality audiences to appreciate the industry's nuances.  His passion for the industry brings dry subject matter to life, not to mention (and some might advise exactly that) his natural tendency to seek out appropriate opportunities for humor or the perfect pun.

Mr. Ellis recently founded Lodgital Insights LLC, a consultancy to serve those companies that are leading the digital transformation of hospitality and leisure.  These include 1) travel technology vendors, 2) industry allies and promoters such as hotel brands, industry associations, destination marketing organizations, OTAs, and other consultancies, and finally 3) owners and operators of hospitality enterprises.  Lodgital's mission is to help people become better buyers and sellers of hospitality technology, leading to an accelerated pace of innovation for the industry and its guests.

Mr. Ellis is a Certified Hospitality Technology Professional (CHTP), as designated by Hospitality Financial and Technology Professionals (HFTP), and a Certified Revenue Management Executive (CRME), as designated by the Hospitality Sales and Marketing Association International (HSMAI), for whom he has also served as a member of the Revenue Management Advisory Board and past President of the Metropolitan Washington, DC Chapter.  He received a Master of Professional Studies (now MMH) degree from the Cornell University School of Hotel Administration, and a Bachelor of Arts degree from the College of William and Mary. Based in Washington, DC, Mr. Ellis is a dual-citizen of the United States and Canada.

Please visit http://lodgital.com for more information.

Mr. Ellis can be contacted at 202-232-3839 or bernard.ellis@lodgital.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.