Editorial Board   Guest Author

Ms. Mockus

Eileen Mockus

CEO, Coyuchi

Eileen Mockus is Chief Executive Officer of Coyuchi, Inc., makers of organic and natural bedding, bath linens, sleepwear, table linens and other home textiles. A natural lifestyle pioneer, Coyuchi was founded more than 20 years ago in the California coastal village of Point Reyes Station. Today, Coyuchi is a rapidly emerging home textile brand with national recognition in the media and a retail internet presence growing at over 60% per year---testimony to an enthusiastic and devoted national customer following. Before joining Coyuchi as Vice President of Product Development in 2011. Ms. Mockus gained practical, technical and entrepreneurial experience working in textile production, sourcing and materials testing for such iconic brands as North Face, Patagonia and Pottery Barn Kids. Developing a passion for textiles in her youth, Ms. Mockus holds a Bachelor of Science in Textile and Clothing from the University of California, Davis, where she graduated with college and department honors. She subsequently earned a Masters of Science in Business Administration with an emphasis on Small Business and Entrepreneurship at San Francisco State University. Ms. Mockus is steadfastly committed to the values of the Coyuchi brand, as expressed by the quality, touch and reverent sourcing of all the company’s products. Under her leadership, Coyuchi’s cotton products have secured certification to the Global Organic Textile Standard, the world’s leading textile processing standard for organic fibers, and the launch of furniture and table linen categories. Ms. Mockus has lived in the San Francisco Bay Area for many years with her husband, two children and three cats.

Ms. Mockus can be contacted at 888-418-8847 or emockus@coyuchi.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.