Editorial Board   Guest Author

Mr. Morris

John Morris

Director of WELL Spa and Salon at Grand Geneva Resort & Spa, Grand Geneva Resort & Spa

Director of the WELL Spa + Salon at Grand Geneva Resort & Spa, John Morris, joined the team with more than 30 years of experience working and managing spas and fitness centers throughout the eastern United States. Mr. Morris entered the industry working at the Amelia Island Plantation in Florida as the Director of Spa and Fitness and Tennis Operations. There he managed facilities used by 1,800 club members and coordinated several parts of the WTA Bausch and Lomb professional tennis tournaments. He also worked as the Director of Spa and Recreation at the top tier WaterColor Inn and Resort in Santa Rosa Beach, Florida, where he managed a staff of over 80 people and created and managed the ASBA's number one tennis center in America. Mr. Morris then moved to Essex, Vermont where he worked at the Essex Resort to design the spa, the membership plan and then coordinate the grand opening of The Spa at The Essex. Most recently, Mr. Morris has worked as at several top tier locations including The Serenity by the Sea Spa in The Hilton Sandestin Beach in Florida, Hawks Cay Resort under WTS International in the Florida Keys, and The Avani Spa at the Abbey Resort in Fontana, Wisconsin. In these locations, Mr. Morris has served as Director of Spa and Fitness where he has managed budgets of over $2.5 million, supervised and mentored staff, managed several successful redesigns and renovations, and landed several prestigious awards for the properties including Conde Nast and Trip Advisor accreditations. A Massachusetts native, Mr. Morris attended Boston College where he received his degree in marketing and minored in finance.

Mr. Morris can be contacted at 800-558-3417 or info@grandgeneva.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.