Editorial Board   Guest Author

Mr. Simmel

Keith Simmel

Principal, Cooper Carry

Keith Simmel is a Principal in Cooper Carry's hospitality studio. He joined Cooper Carry in 1992, was named Associate in 2003, Associate Director in 2005 and Principal in 2008. He has worked on numerous luxury hotels, resorts and conference centers across the United States. Some of his more notable projects include The Sanctuary at Kiawah Island, South Carolina, a 255-room hotel, spa and conference center that has garnered numerous awards and accolades, including a coveted 5-star award from Mobil for both the hotel and spa. The Westin Alexandria & Jamieson Condominiums. The full service hotel is located in the Carlyle development of old town Alexandria, Virginia. The 14-story, 338,000 square foot facility consists of 320 hotel rooms, 79 luxury condominiums and approximately 18,000 square feet of meeting space, all sitting atop 2-1/2 levels of underground parking. The luxury condominiums are configured in units ranging from studios to 3 bedrooms, each with full kitchen, laundry, and 1 to 2-1/2 baths. Most recently, Mr. Simmel has been the lead designer for a large mixed-use dual brand (Hyatt Place - Hyatt House) hotel in the historic core of Charleston. This project was especially significant due to its location in the historic district of the city, requiring extensive multi-agency reviews to validate the design alignment with historically significant King Street neighborhood. Mr. Simmel also recently completed the dual-branded Residence Inn and Courtyard Hotel as part of a larger development that included an office building, a parking deck, and two freestanding restaurants in Lake Nona, just outside Orlando, Florida. Each brand has its own identity on both the exterior and the interior of the building, while still maintaining a unifying overall design composition and material palette. The project opened Fall of 2015. Mr. Simmel has extensive hospitality renovation experience, including projects for Marriott, Starwood and Four Seasons.

Mr. Simmel can be contacted at 404-240-9534 or keithsimmel@coopercarry.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.