Editorial Board   Guest Author

Ms. Cavallari

Renie Cavallari

Founder & Chief Inspirational Officer, Aspire Marketing

Renie Cavallari is founder, CEO and Chief Instigator of Aspire and an award-winning international marketing and leadership expert. Since founding Aspire in 1995, Cavallari has worked with thousands of clients, helping them optimize asset value and make more money through brand strategy development & execution, brand-service cultural integration and revenue optimization training.

Her inimitable grasp of business and its challenges, along with her proven, innovative solutions set Ms. Cavallari apart as a captivating speaker, author, leader, coach, and strategist who has driven measurable results for businesses around the world for over 30 years. She has re-positioned and opened hundreds of hotels, resorts, restaurants, airlines, technology companies & senior living communities.

As a powerhouse business leader, Ms. Cavallari helps both small and large brands achieve breakthrough results by thinking boldly and disrupting the status quo. Ms. Cavallari is recognized as a thought leader in the area of people technology, which focuses on changing human behavior to improve performance and quality of life. She is the author of the 3-part book series, aspire... to, which focuses on how to create an all-in business culture through intentional leadership & inspiring everyone to turn on their motivational switch.

Ms. Cavallari is a member of the prestigious International Speakers Association and was named an "Outstanding Woman in Business" by Phoenix Business Journal. Her company Aspire has won a Stevie Award as a "Most Innovative Company" for 11 years in a row.

Please visit http://www.aspiremarketing.com for more information.

Ms. Cavallari can be contacted at +1 602-392-0700 or renie@poweredbyaspire.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.