Editorial Board   Guest Author

Mr. Atanassov

Emil Atanassov

General Manager, Asia Pacific, Sajan, Inc.

Emil Atanassov serves as General Manager, Asia-Pacific and heads up the Singapore office at Sajan, a leading global language services provider known for its top-ranked proprietary translation management system technology. Since Sajan’s inception in 1997, its teams of localization professionals have been creating custom solutions for a wide variety of companies in several industries, with unique specialization in the travel and hospitality arena. The Sajan Singapore office specializes in time-sensitive global content such as websites, marketing materials, customer communications and loyalty programs, booking and reservation databases, backend fulfillment, revenue management, internal employee communications and signage. Mr. Atanassov played an integral role in Sajan’s European expansion, helping to establish Sajan’s European headquarters in Ireland. He then led the charge in establishing Sajan’s Asia-Pacific headquarters, which opened its doors in 2011. Among Mr. Atanassov’s specializations is leading localization and globalization initiatives for the world’s largest travel companies, including the largest airline alliance. He also specializes in assisting clients with quantifying and measuring return on investment for localization. He and his team’s accomplishments encompass a wide variety of revenue-boosting initiatives, including ongoing efforts in optimizing and rewriting hotel descriptive content to produce long-standing benefits such as increased content optimization, greater user experience and higher cost savings. Mr. Atanassov obtained his degree at the University of Wisconsin-River Falls in the Midwestern United States and is pursuing additional education at Singapore Management University. He continues to lend his topical expertise and insights to publications that focus on global content and localization.

Mr. Atanassov can be contacted at + 65 90174280 or eatanassov@sajan.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.