Editorial Board   Guest Author

Ms. Northfield

Ally Northfield

Managing Director, Revenue by Design

Ally Northfield has spent much of her career travelling the world, creating and developing marketing, distribution and revenue management strategies focused on driving profit for independent hotels, hotel groups and the tourism industry.

As Managing Director of Revenue by Design, she leads a team of revenue management specialists focussed on delivering business transforming revenue management and distribution solutions within the hospitality sector. Known for her ability to simplify the communication of complex business processes, Ms. Northfield is the principal author of the Revenue by Design revenue management training programmes attended by over 400 hotel companies worldwide.

Revenue by Design's delivery of training, outsource revenue management services and consultancy to hundreds of hotels and accommodation providers worldwide has firmly established the company as an industry leader in the provision of revenue optimising services.

Revenue by Design also organise an annual, industry leading, conference in London, where industry thought leaders are brought together to debate issues facing the function.  'Revenue Management and the Connected Customer' on Tuesday 12th February 2019,  will debate how increasing consumer demands for immediacy, instant gratification and personalisation will shape the revenue management function and explore the opportunities and challenges this presents. For more information, please see www.opportunity2019.co.uk

In addition, Ms. Northfield offers her skills to industry associations and has held board positions with HEDNA, and currently serves as the chair of the revenue management committee for HOSPA, and on the advisory council for HFTP Europe. She is regularly asked to contribute to industry thought leadership discussions and is a published author writing articles for Hotels Magazine and White Papers for HEDNA and ETOA.


Please visit http://www.revenuebydesign.co.uk for more information.

Ms. Northfield can be contacted at 44-0-20-7635-6810 or ally@revenuebydesign.co.uk

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.