Editorial Board   Guest Author

Ms. Northfield

Ally Northfield

Managing Director, Revenue by Design

Ally Northfield has spent much of her career travelling the world, creating and developing marketing, distribution and revenue management strategies focused on driving profit for independent hotels, hotel groups and the tourism industry.

As Managing Director of Revenue by Design, she leads a team of revenue management specialists focussed on delivering business transforming revenue management and distribution solutions within the hospitality sector. Known for her ability to simplify the communication of complex business processes, Ms. Northfield is the principal author of the Revenue by Design revenue management training programmes attended by over 400 hotel companies worldwide.

Revenue by Design's delivery of training, outsource revenue management services and consultancy to hundreds of hotels and accommodation providers worldwide has firmly established the company as an industry leader in the provision of revenue optimising services.

Revenue by Design also organise an annual, industry leading, conference in London, where industry thought leaders are brought together to debate issues facing the function.  ‘Revenue Management and the Connected Customer' on Tuesday 12th February 2019,  will debate how increasing consumer demands for immediacy, instant gratification and personalisation will shape the revenue management function and explore the opportunities and challenges this presents. For more information, please see www.opportunity2019.co.uk

In addition, Ms. Northfield offers her skills to industry associations and has held board positions with HEDNA, and currently serves as the chair of the revenue management committee for HOSPA, and on the advisory council for HFTP Europe. She is regularly asked to contribute to industry thought leadership discussions and is a published author writing articles for Hotels Magazine and White Papers for HEDNA and ETOA.


Please visit http://www.revenuebydesign.co.uk for more information.

Ms. Northfield can be contacted at 44-0-20-7635-6810 or ally@revenuebydesign.co.uk

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.