Editorial Board   Guest Author

Mr. Wilson

Graham Wilson

Senior Vice President Sales & Marketing, Accor Asia Pacific

Graham Wilson heads the Sales, Marketing and Distribution arm of Accor Hotels in Asia Pacific. Accor iGrahams Europe's leader in hotels with more than 3,500 properties in 92 countries throughout the world with over 550 hotels in 16 countries across Asia Pacific. In January 2010, Mr Wilson assumed his current position as Senior Vice President Sales, Marketing & Distribution and is part of the global Sales & Distribution management committee. Based in the Asia Pacific headquarters in Singapore, he is responsible for overseeing the company's overall Sales, Marketing, Loyalty and Distribution strategy throughout the region. Mr Wilson was previously Vice President Marketing - Asia Pacific for Accor, a position he had occupied since October 2007. Having worked for Accor Hotels for 18 years, he has had the unique opportunity to be part of Accor's “pioneering team” in Asia Pacific which has successfully launched close to 400 hotels and 9 different global brands in this dynamic and fast paced region. Mr Wilson joined Accor in 1993 and was based in Bangkok as Director of Sales and Marketing until 1997 when he returned to Australia. He was previously Director of Marketing for Resort Hotels of Australia based in Sydney. Mr Wilson is on the Advisory Board for Atout France and was honoured in 2006 with Accor's top level executive award, the “Gold Bernache” medal. Accor serves travelers through its luxury and upscale brands Sofitel and Pullman, as well as its midscale Novotel and Mercure products, and economy chains Ibis and All Seasons. In addition, it operates budget brands Motel 6 and Formule 1.

Mr. Wilson can be contacted at 800-6161-367 or graham.wilson@accor.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.