Editorial Board   Guest Author

Ms. Lima

Loulu Lima

Principal, LL Consulting

Loulu Lima, CRME, CHBA is an independent hospitality consultant with +20 years in hospitality, specializing in Sales/Marketing/Hotel Distribution/Event and Revenue Management. At each role she has attained the experience to continue to assist hotels and businesses increase their revenues on a B2B and B2C level. Prior to going out on her own, Ms. Lima's stepping stones encompass launching PriceMatch, a cloud based RMS in the Americas as Director of Sales; Travelzoo as Senior Sales Manager, launching their calendar model; was a Market Manager with Travelocity for 5 years in the NYC market, working with hotels to grow their market share on this channel. In 2009, she received the highest award Travelocity offers as a Golden Gnome Winner. Since 2008, Ms. Lima has been working on the HSMAI Greater NYC Chapter's Marketing Committee and achieved her CRME and CHBA from HSMAI in 2012. Today, Ms. Lima is the Director of e-Commerce for HSMAI's Austin chapter as well as a member of HEDNA. She has taken her previous experience of revenue management consulting for Intelligent Hotels in addition to being part of the start-up team of the HotelFlash report, to work with hotel partners globally on how to grow their bottom line revenues. Her experience of revenue management began in the late 1990's at Loews Hotels Corporate office in NYC. Simultaneously, Ms. Lima previously ran her own catering/craft service business for the film industry while gaining her revenue management experience. Ms. Lima graduated from Schiller International University in Engelberg Switzerland with a Hospitality Management Degree and a Culinary Arts Degree from the New York Restaurant School. To contact Ms. Lima visit her website www.llconsulting.info, email loululima@gmail.com or call/text 512-645-5573. www.linkedin.com/in/loululima/

Please visit www.llconsulting.info for more information.

Ms. Lima can be contacted at 512-645-5573 or loulu.lima@gmail.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.