Editorial Board   Guest Author

Mr. Jacobs

Craig Jacobs

Senior VP Group Sales, Preferred Hotel Group

With more than 30 years experience in hospitality sales and marketing, Senior Vice President of Group Sales Craig Jacobs leads Preferred Hotel Group’s worldwide group sales efforts, overseeing a team of more than 20 sales executives. Since joining Preferred in 2004, Mr. Jacobs has achieved dramatic growth of group sales production for member hotels across the company’s five brands, which includes an all-time record in future contracted room revenues for hotels in February 2013, and played a critical role in the creation and implementation of PHGMeetings.com, a comprehensive online RFP management system.

Mr. Jacobs can be contacted at 949-719-3340 or cjacobs@preferredhotelgroup.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.