Editorial Board   Guest Author

Ms. Evans Parker

Deborah Evans Parker

Principal, Deborah Evans & Associates, LLC

Deborah Evans Parker is the founder and principal of Deborah Evans & Associates and has created and designed, developed, consulted, marketed and managed select destination, resort and day spas and salons throughout her career. With over twenty - five years of hands on spa experience and a proven track record. Ms. Evans is a dynamic visionary and recognized industry leader in planning, programming, marketing and public relations and successful management of hotel and spa operations. As a perpetual student, spa chef, licensed massage and spa therapist, author, educator and spa aficionado, Ms. Evans has developed a unique background and expertise in spa cuisine, massage and spa therapies, fitness and outdoor recreational programs and holistic health. Combined with expertise in strategic business development, branding and imaging, retail development and management, staff development and team dynamics and sales and service training. Ms. Evans is a highly sought after spa and salon consultant, providing expert advice to both new and existing spas. Seeing both a need and an opportunity, Deborah launched her new spa and salon distribution company in 2010 and now represents ten quality spa and salon brands in the national US market. Ms. Evans oversaw the development and repositioning of two leading destination spas, Lake Austin Spa Resort in Austin, Texas and Red Mountain Spa in St. George, Utah. Serving as General Manager of both of these "top ten" spas, Evans oversaw the re-tooling of "Bermuda Inn" to "Lake Austin" and "National Institute of Fitness" to "Red Mountain Spa". Sensing a need and an opportunity in the industry, Evans developed and conducted a spa management training program and founded her spa consulting business in 1995 and was selected to develop The Grand Floridian Spa at Disney World in Orlando, Florida as her initial project. As a spa industry expert, Ms. Evans has been interviewed and quoted in hundreds of publications and by most leading spa, health, and beauty and travel publications. Ms. Evans has served on The International Spa Association Board of Directors and Foundation Board. She currently serves as President of the Spa Consulting Chapter of the Institute of Management Consultants and is dedicated to setting ethical standards and certification for spa consultants. She is a member of the International Spa Association, The Institute of Management Consultants and The Manufacturer Agents National Association.

Ms. Evans Parker can be contacted at 901-221-8283 or deborah@devansassociates.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.