Editorial Board   Guest Author

Dr. Hawkins

Rebecca Hawkins

Managing Director, Responsible Hospitality Partnership

Rebecca Hawkins is the Managing Director of RHP Ltd, a Research Fellow of Oxford Brookes University and Visiting Professor to the International Centre for Responsible Tourism at Leeds Metropolitan University. A resource management specialist, with training in ISO 14001 implementation, Dr. Hawkins has managed a number of projects that combine the need to deliver sustainability initiatives alongside cost savings. Dr. Hawkins regularly provides training within hotel businesses and offers strategic consultancy to help senior executives in the sector design effective responsible business programs. Through RHP, she provides consulting services to a wide range of clients from across the hospitality and food service sectors. Her experience in the sector means that she has been asked to write or contribute to much of the guidance that is available to the sector on resource efficiency. She also regularly writes for the trade press. She has recently made input into UK energy and waste initiatives and has played a role in a major waste prevention initiative for the sector. She also works with many of the NGOs in the sector, for example, delivering some of the initial research about the credibility of different sustainable tourism certification initiatives and leading research into customer expectations of responsible business programs. Dr, Hawkins has recently published two books on responsible hospitality. One of these is recognized as “the complete handbook for corporate responsibility in the hospitality industry” and the other includes letters from 46 industry leaders about the importance of Green Growth.

Dr. Hawkins can be contacted at 44-1993-868392 or rebecca@rhpltd.net

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.