Editorial Board   Guest Author

Mr. Burton

Brent Burton

President & Founder, Burton Energy Group

A 20-year energy industry veteran, Brent Burton founded Burton Energy Group in 2001 to assist commercial businesses with their energy and water conservation needs.

Mr. Burton started the company with a three month contract, working as the energy consultant for a large hospitality REIT. That initial contract led to subsequent opportunities with other hotel ownership and management companies responsible for portfolios in geographically diverse markets, and eventually an expansion into the retail, banking, healthcare and restaurant verticals. Mr. Burton has led the company to continuous profitability with no debt since its inception.

Before forming Burton Energy Group, Mr. Burton worked as Vice President of Marketing at Retx Energy Services, an energy information application service provider specializing in distributed generation solutions.

Previously, he spent three years as a Director at Enron Energy Services, and seven years as a Market Research Analyst and Project Manager at Entergy Corporation.

Mr. Burton obtained his MBA from Mississippi State University with a concentration in Marketing, and BS degrees in Economics and Geology.

Mr. Burton can be contacted at 678-829-4018 or bburton@burtonenergygroup.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.