Editorial Board Guest Author
Regional Director of Public Relations, Fairmont Hotels & ResortsMichelle Heston serves as the Regional Director of Public Relations for Fairmont Hotels & Resorts. In this role she oversees the marketing communication and public relations efforts for eight luxury holdings in the western US and Hawaii. In addition to media outreach, advertising and brand communication activities, she is responsible for exploring, cultivating and leveraging cross marketing relationships for the brand. She proudly spearheads Fairmont's regional “green” marketing efforts. Working with the California Coastal Commission for the past several years, Ms. Heston coordinated Fairmont's five drop-in cleanup sites across the Golden State (Newport Beach, Santa Monica, San Jose, San Francisco and Sonoma). Annually over 1,000 colleagues of Fairmont accompanied by friends, family members and recruits scour the state's inland waterways and beaches for litter as part of the annual California Coastal Cleanup Day. Ms. Heston also mentors hotels in the region to serve as environmental ambassadors in their local communities. Working with each property's green team she leads the design and implementation of each property's eco-signature project. These projects include relationships with Heal the Bay, CUESA (Center for Urban Education about Sustainable Agriculture) and the Sonoma Ecology Center in Northern California. Supporting Fairmont's commitment to sustainable tourism and environmental stewardship, she recently designed and coordinated an impressive fundraising campaign for California's “Save our Parks” initiative. She has earned an MBA and regularly lectures in the areas of marketing, public relations, advertising and social media. Married and a mother of two daughters she and her family currently reside in eco-conscious Marin County, California.
Ms. Heston can be contacted at 707-939-2477 or firstname.lastname@example.org