Editorial Board   Guest Author

Ms. Lundahl

Maury F. Lundahl

Senior Director, Distribution Strategy, Choice Hotels International

Maury Lundahl is senior director, distribution strategy for worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH). In this role she oversees development and execution of the company's social media strategy. Under her leadership, Choice established a Facebook presence and significantly grew its social audience. Ms. Lundahl is also responsible for the implementation and ongoing evolution of Choice's distribution strategy, including monitoring industry trends, understanding consumer behavior, and facilitating planning and communication across Choice's distribution channels. During her 10-year tenure with Choice, Ms. Lundahl has been instrumental in enhancing Choice's ecommerce platform, identifying and initiating new, innovative and effective content management, channel analysis and communication strategies. In the role of Sr. Director, Electronic Communications and Analysis, she was responsible for the implementation of the company's first enterprise content management system. Prior to joining Choice, Ms. Lundahl served as marketing and ebusiness consultant for Immedient Corporation where she worked with leading brands to develop ecommerce, online marketing and content management strategies designed to drive revenue and generate demand. Ms. Lundahl holds a bachelor's degree in public relations from Northern Arizona University.

Ms. Lundahl can be contacted at 602-953-4469 or maury_lundahl@choicehotels.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.