Editorial Board   Guest Author

Mr. Tempelaere

Nico Tempelaere

EMEA Social Media Manager, The Carlson Rezidor Hotel Group

Nico Tempelaere is Belgian and speaks fluent Dutch, French, English and has a basic knowledge of German and Spanish. He lives partly in Brussels when he is not traveling abroad for his actual job. Being 39-years old he has 15 years of experience and a solid background in Marketing and Communications Management. Mr. Tempelaere started his career as a radio presenter & TV journalist. Five years later he left the media and worked for eight years as a Communication expert in several industries specializing in Travel Marketing & PR. His main customers were BCD Travel, Etihad Airways, NH Hotels, Star Alliance, CapGemini and Panasonic. He discovered social media five years ago when Mr. Tempelaere started as a Marketing Director for a travel agency. His main responsibilities were defining the strategy and execution of several off and online marketing campaigns and press relations (as spokesperson). He also created the strategy and content for the biggest and fastest growing Facebook page in the Belgian travel industry. At the beginning of 2012 Mr. Tempelaere joined The Carlson Rezidor Hotel Group as the first EMEA Social Media Manager. His main tasks are the development of a social media strategy for the 400 EMEA-hotels, to inform & convince the Hotel Managers about the importance of social media, to train the future Social Media Ambassadors during the internal Business School, to deliver social media guidelines and to support all marketing campaigns & other departments (e.g. Public Relations & HR). Mr. Tempelaere is passionate about traveling, observing people in airports and hotels, networking with his international colleagues and friends and cooking for friends and family.

Mr. Tempelaere can be contacted at 32-2-702-9262 or nico.tempelaere@carlsonrezidor.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.