Editorial Board   Guest Author

Mr. Parker

Jeffrey Stephen Parker

Vice President of Technology , Stout Street Hospitality/Magnolia Hotels

Currently the Vice President of Technology and Chief Funologist for Denver-based Stout Street Hospitality, Jeffrey Parker’s responsibilities include all communications and technology projects for the management company and its core brand, Magnolia Hotels, including System and data security, and infrastructure design and operations support for over 500 employees. Some of his recent high-profile projects include the deployment of VMware, Libra on Demand, HotSOS, Airwatch, and Google Apps for Business. Parker is a nationally recognized leader in data security; notably with relation to PCI compliance. He holds a bachelor’s degree in Technical Communications from Metropolitan State College of Denver and has been working in the industry for over 25 years. As VP for Stout Street, Mr. Parker has championed the commitment of the company to invest in technology that lowers the cost of compliance while maintaining high-security and accessibility. As Chief Funologist for the company, Mr. Parker is also responsible for the company executives morale and teamwork initiatives. Denver-based Stout Street Hospitality, a privately held hotel management and development company operates upscale boutique hotels catering to the sophisticated traveler. The company focuses on development, management, acquisition, re-branding, new construction and conversation of existing hotel properties. The core product line consists of award-winning, independent boutique hotels under the Magnolia brand that offer a style unlike that of trendy or branded hotels. The company currently operates hotels in Denver, Colo.; Dallas, Houston, and Bryan, Texas; and Omaha, Neb., and is exploring other markets for additional growth opportunities.

Mr. Parker can be contacted at 303-351-1649 or jparker@stoutstreethospitality.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.