Editorial Board   Guest Author

Mr. Proulx

Chris Proulx

Chief Executive Officer, eCornell

Chris Proulx is the Chief Executive Officer of eCornell. Mr. Proulx became CEO in 2004 after previously serving as Chief Operating Officer and Director of Program Management. Mr. Proulx plays a central role in setting the strategic direction of eCornell. Through close collaboration with senior leadership and faculty at Cornell, heidentifies growth opportunities in online education for the University. Mr. Proulx is responsible for identifying potential new products, and working directly with the faculty and administration of the Schools and Colleges of Cornell University to produce and deliver eCornell's online programs. Mr. Proulx is a frequent panelist and technical advisor to online education conferences and industry events, acting as liaison for Cornell University. He is a member of the American Society for Training and Development. He is also a guest columnist for several online hospitality publications. Mr. Proulx's background is in the hospitality industry where he was an operations manager and training resource for Discovery Zone, Inc. and ARAMARK Corporation. His recent focus has been on new and social media and their roles in the rapidly changing social learning environment. He holds a Bachelor of Science from the School of Hotel Administration at Cornell University.

Mr. Proulx can be contacted at 607-330-3265 or cmp43@cornell.edu

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.