Editorial Board   Guest Author

Ms. D'Agostino

Monika D'Agostino

Chief Consultative Sales Officer, Consultative Sales Academy

Monika D'Agostino is a key business analyst with international expertise, specializing in consultative selling and elevating the reputation of sales and its practitioners. She was born in Vienna, Austria and moved to the states in 1994 where she quickly embraced the fast-paced business environment without losing sight of her European roots and remembering that in the end it is people who matter. Her career started in public relations and after a couple of years co-managing a PR agency in New York she stumbled upon the sales profession, selling PR measurement to top marketing people. Her lack of sales experience actually served as an advantage and since then Monika's sales experience has been a fun and rewarding journey. Ms. D'Agostino's passion is sales and helping companies understand that embracing solution selling will not only help their reputation, but also provide a safe and sound environment for sales and customer service reps to be successful. Recently, her company The Consultative Sales Academy where she acts as the Chief Consultative Sales officer launched the Consultative Sales Certification Program to help sales and client facing people embrace, utilize and optimize a consultative sales approach. Her main expertise lies in helping companies break into new markets, industries and identifying decision makers for their service offering. Due to her heritage, she brings a lot of international knowledge to her portfolio, which is important to companies who want to spread their wings internationally. The business environment in Europe is still fundamentally different to that in the US and knowing the cultural nuances is crucial to the success of a project. Ms. D'Agostino's approach is very strategic and bottom-line oriented. Even when she brings public relations into the mix, she makes sure that it is not self serving but contributes to the end result and the bottom line. Goals will be identified and the results will show an increase in business, understanding your market better, and/or expanding your service offering. Ms. D'Agostino was recently featured in the Sales Excellence Magazine and in The Measurement Standard.

Ms. D'Agostino can be contacted at 203-299-1645 or monikad@consultativesales.net

Coming up in August 2019...

Food & Beverage: Millennial Chefs Lead the Way

Led by Millennial chefs, hotels continue to foster sustainability, sourcing and wellness within their dining rooms and banquet spaces, and by all measures, this is responsible for an increase in their revenues. In many hotels, the food & beverage division contributes 50 per cent or more to hotel sales and they are currently experiencing double-digit growth. As a result, hotel owners are allocating an increasing amount of square footage for F&B operations. The biggest area of investment is in catering, which is thriving due to weddings, social events and business conferences.  Hotels are also investing in on-site market or convenience stores that offer fresh/refrigerated foods, and buffet concepts also continue to expand. Other popular food trends include a rise of fermented offerings such as kombucha,  kimchi, sauerkraut, tempeh, kefir and pickles - all to produce the least processed food possible, and to boost probiotics to improve the immune system. Tea is also enjoying something of a renaissance. More people are thinking of tea with the same reverence as coffee due to its many varieties, applications and benefits. Craft tea blending, nitro tea on tap and even tea cocktails are beginning to appear on some hotel menus. Another trend concerns  creating a unique, individualized and memorable experience for guests. This could be a small consumable item that is specific to a property or event, such as house-made snack mixes, gourmet popcorn, macaroons, or jars of house-made jams, chutneys, and mustards -all produced and customized in house. One staple that is in decline is the in-room minibar which seems to have fallen out of favor. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.