Editorial Board   Guest Author

Mr. Brown

Mark Brown

Sales & Digital Marketing Director, Great Hotels of the World

From seismologist to dotcom entrepreneur, Mark Brown has a wealth of experience in many diverse fields. His main skill, however, is in providing social media, e-commerce, online marketing and customer relation management expertise to businesses of all kinds - from small start-ups to companies with multi-million pound turnovers. He has pioneered new recruitment models and methodologies and founded and launched a number of online businesses in different sectors. Mr. Brown is experienced in sales training, management, business analysis, project management, executive search and selection and digital marketing. He has also provided senior level global recruitment services to the telecoms, banking, finance and internet industries, primarily in the emerging markets, Middle East and UK. For the past two years, Mr. Brown has been Strategy Director and more recently Sales and Digital Marketing Director for Great Hotels of the World. He has developed strategic objectives for the different business strands, identified synergies across departments and made an effective change to the sales and business development culture. He has provided subject matter expertise on social media and e-commerce and has further implemented a digital marketing strategy across the organisation. Prior to this, Mr. Brown founded ezezpz llc, a suite of online child-friendly internet applications that enable parents to control and monitor their children online. He also worked as an associate for seven years at Applicado, where he had executive responsibility for the day-to-day running of the business. Mr. Brown worked on new business pitches, quality assurance programs and staff recruitment, mainly placing SAP consultants on contract in the Middle East. He also founded Alchemy Worx, an email marketing agency which targeted blue chip companies with a complete solution. This encompassed e-commerce strategy, implementation, segmentation, content, delivery and tracking.

Mr. Brown can be contacted at 44-0-20-7383-2335 or mbrown@ghotw.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.