Editorial Board   Guest Author

Ms. Fields

Brenda Fields

Founder, Fields & Company

Fields & Company was founded by Brenda Fields, a strategist and sales and marketing expert, to apply the formulas for success she developed over the years to assist owners and operators in achieving target revenues through cost effective, well-founded strategic plans and through creating and sustaining strong brands. She brings a unique perspective and an ability to fully understand each client's challenges, honed from over a two decade-long record of unparalleled success in the hospitality industry. Industry leaders and innovators ranging from Ian Schrager to real estate developer Harry Macklowe have benefited from Brenda's distinctive combination of strengths: to analyze and manage every detail of an assignment while never taking her eye off the bigger picture. Every marketing initiative With a "who's who" roster of clients, Brenda has worked with a number of industry leaders and real estate investment companies including Starwood Lodging Corporation, Vornado Realty Trust and Planet Hollywood, Choice Hotels International, John Hancock Mutual Life Insurance Company, Olympus Real Estate Corporation, Pew Charitable Trust Foundation and Apple Core Hotels among others. Her consulting practice for independent properties has included a wide range of clients such as The Kitano Hotel, New York; Woodlands Resort and Inn, Summerville, South Carolina; The American Club, Kohler, WI; Founders Inn and Conference Center in Virginia Beach, VA; The Addison, Boca Raton, FL; Bel Age Hotel, Los Angeles, CA; Mondrian Hotel, West Hollywood, CA; and as well as clients in international locations, i.e. Costa Rica, England, and Germany. Brenda, an industry leader and spokesperson, is a member of the prestigious International Society of Hospitality Consultants; served on the Americas Board of Directors for HSMAI; is Immediate Past President of the Hospitality Sales & Marketing Association International in NYC; was named one of "The Top 25 Most Extraordinary Minds in Sales and Marketing" by HSMAI and the "Leadership Development Award”; is a member of the Editorial Board of HotelExecutive.com; contributes regularly to international publications Hotel News Now, Hotels Online, Hotel Resource Weekly Network News, and eHoteliers. For more information visit www.fieldsandcompany.net

Ms. Fields can be contacted at 518-789-0117 or brenda@fieldsandcompany.net

Coming up in March 1970...