Editorial Board   Guest Author

Ms. d'Elsa

Laura d'Elsa

Regional Director USA / Canada, German Convention Bureau

Laura d'Elsa is the Regional Director USA/Canada for the German Convention Bureau (GCB). Based in New York City, she represents the GCB in the North American markets and promotes Germany as a leading meetings destination. Ms. d'Elsa serves as the main point of contact for U.S. and Canadian companies, associations and organizations interested in hosting events, meetings, and incentive programs in Germany. She also oversees all operations for the NYC office. Ms. d'Elsa is focused on educating clients and prospects on the benefits of hosting meetings in Germany, which include excellent value for money, a world class transportation system, exciting and historic cities, and many green venues and convention centers. A major theme she is responsible for driving in North America is Germany's expertise in key sectors such as automotive, pharmaceutical, biotechnology, finance and economics, logistics management, technology and more. In leveraging these expertise clusters the GCB and its German partners are able to create memorable and strategy-focused experiences that have made the country the #1 association meetings destination in Europe and #2 in the World. Ms. d'Elsa joined the GCB in 2011 from Sydney, Australia, where she worked for event agency DKC International. At that agency, which focuses on events in the government, non-profit, and association sectors, she was responsible for the public relations and marketing for all events, including strategy development and implementation, sponsorship management, collateral production, and media planning. Among other projects, Ms. d'Elsa managed and coordinated all media relations for the Australian lecture tour of Nobel Laureate in Economics Joseph Stiglitz, which was extensively covered in national and international media outlets. Ms. d'Elsa's previous professional experience spans all areas of integrated communications. She started her career at the Coca-Cola Company in Vienna, Austria, working first in the company's public affairs and communications department and then for the Coca-Cola UEFA Euro 2008 project team, where she managed the company's Austrian hospitality activities surrounding the 2008 European Soccer Championships. Ms. d'Elsa has also worked as a freelance editor and translator in the fashion and media industry and as a public relations consultant in the non-profit sector and now serves as a source on the meetings industry and business travel in Germany in leading MICE publications.

Ms. d'Elsa can be contacted at 212-661-4582 or gcbny@gcb.de

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.