Editorial Board   Guest Author

Ms. Witt

Brigitta Witt

Global Head, Corporate Responsibility, Hyatt Hotels & Resorts

Brigitta Witt serves as global head, corporate responsibility for Hyatt. Ms. Witt is responsible for developing and implementing Hyatt's environmental stewardship, community engagement and disaster relief programs enterprise-wide; developing Hyatt's global corporate responsibility programs and policies; managing associate engagement and philanthropic programs; and reporting Hyatt's corporate responsibility results. Witt joined Hyatt in November 2007 as vice president, environmental affairs, where she was responsible for developing and implementing Hyatt's corporate sustainability programs worldwide. Prior to joining the company, Ms. Witt served as senior director of business development and general manager for GreenDimes, an organization dedicated to reducing the production and environmental impact associated with junk mail. Ms. Witt brings to Hyatt more than a decade of experience in marketing, change management and strategy consulting and has spent the greater part of her professional career developing and implementing large-scale programs and initiatives at a variety of organizations, ranging from global corporations and state governments to Silicon Valley start-ups. At Wayport, Inc. she managed the deployment of company technology and WiFi connectivity to over 8,000 restaurants for their largest client, McDonald's Corporation. For Epylon Corporation she implemented a strategic sourcing program for the New York City Board of Education, and in the early stages of her career, she developed global marketing programs for Hyatt's international properties. Ms. Witt holds a Bachelor of Arts in Communications from University of California, San Diego, and a Master of Science in Integrated Marketing from Northwestern University

Ms. Witt can be contacted at 312-750-1234 or brigitta.witt@hyatt.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.