Editorial Board   Guest Author

Ms. Baylor

Julie Baylor

CHA, LEED Green Associate, Julie Baylor Hospitality Consulting

For more than two decades, Julie Baylor has worked in various roles within the hospitality industry, encompassing nearly all areas of hotel operations: Guest Services, Sales and Marketing, Banquets and Catering, Revenue Management, Accounting, Safety and Security, Capital Planning and Execution, Rooms Management, Training and Human Resources. A California native, Ms. Baylor has always held a special place in her heart for the California coast, recognizing its strength and beauty, as well as its vulnerability. This love of nature combined with her industry expertise has cultivated a desire to help preserve natural habitats that sustain travel and tourism by lessening the environmental impacts of the hotel industry. Her expertise, and passion, is for the hotel industry, and therefore she has made it her career and personal mission to help hotels do their part to save the world from climate change. In 2010, Ms. Baylor co-created and spearheaded the “Gateway to a Greener LA” initiative for the Gateway to L.A. business district. The initiative was the collaborative effort of partners Radisson Los Angeles Airport Hotel, West Los Angeles College, and the Gateway to LA business district, to provide guidance and mentorship to businesses within the district with the goal of achieving measurable green outcomes. The year-long project resulted in the certification of 4 hotels, or a total of 2,735 guestrooms, representing over 38% of the room inventory within the district. Ms. Baylor holds a Hospitality Operations degree from Monterey Peninsula College, a Hospitality Management diploma from the AHLA Educational Institute, and Certified Hotel Administrator (CHA) designation. She is also a credentialed LEED Green Associate.

Ms. Baylor can be contacted at 323-540-4449 or julie@juliebaylor.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.