Editorial Board   Guest Author

Mr. Denston

Dan Denston

Executive Director, Mystery Shopping Providers Association - North America

Dan Denston, the Executive Director of the Mystery Shopping Providers Association (North America), has an extensive history with associations and association management throughout the country, as well as other varied business and educational experience. Mr. Denston, hired to lead MSPA-NA in 2011, began his association career as a membership coordinator for the National Association of Brick Distributors. After holding various positions with the association over 6.5 years, he was named the Executive Director of the NABD, a post he held for 2.5 years. While there, Mr. Denston developed a national marketing campaign working with the Indianapolis Motor Speedway and the Brickyard 400 race and won an ASAE Gold Circle Award for the association's magazine. Mr. Denston has worked for and with associations and association management companies in the Washington area in membership and member services, conventions and trade shows, marketing, publishing, and government relations. In addition to mystery shopping, his association management experience has included work with the construction, manufacturing, and medical industries. A graduate of Union University in Jackson, TN, Mr. Denston began his professional career as a high school teacher, teaching U.S. government and coaching high school football and baseball in the Northern Virginia suburbs of Washington, DC. He also managed and co-owned a restaurant business. He also started founded his own publishing company, publishing a life-style magazine for a beach community in North Carolina covering topics ranging from history to current events, environment to business development, and government and community affairs to topics of local interest. He also was elected as a Board member of the Chamber of Commerce and represented the business membership to the local government and community.

Mr. Denston can be contacted at 502-574-9033 or dan@mysteryshop.org

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.