Editorial Board   

Ms. Ola

Junvi Ola

Principal, Hospitality Content Studio

Junvi Ola is an industry speaker and leading hospitality copywriter who produces riveting marketing copy for hotels, resorts, and destination management organizations across the globe. She also teaches hospitality sales professionals how to market to modern meeting planners via her articles for Cvent's Hospitality, Hotel and Group Business Blog. Previous articles include: What It Really Means to Build Relationships With Planners, 9 Marketing Tasks You Should Always Be Doing to Reel in Group Business, and *Marketing Your Hotel on LinkedIn: What Works and What Doesn't. She's lauded for her fresh and vivacious speaking style and has presented to hotel marketing and sales professionals across the US, including at the Digital Travel Summit in Las Vegas, Illinois Hotel Lodging Association, HSMAI - Los Angeles, and for TripAdvisor's Social Media & Storytelling for Hotels webinar. Her most popular presentation, How to Win the Hearts and Wallets of Millennial Travelers, showcases marketing strategies that hotels can implement immediately to engage and appeal to Gen Y guests and meeting planners. From a historic hotel in Puerto Rico to a mountain retreat in the Canadian Rockies, Ms. Ola and her team of travel writers have crafted wanderlust-inducing marketing copy for hotel and resort clients all over the world. Her clients include Viceroy Hotels and Resorts, Vail Resorts, Marriott Amman Jordan, Eau Palm Beach Resort & Spa, Montage Deer Valley, San Diego Tourism Authority, OLS Hotels & Resorts, Chesapeake Hospitality, Salamander Resort & Spa, and Grand Golf Resorts of Florida. Ms. Ola's background includes several years in destination marketing at the San Diego Tourism Authority, copywriting for hotel management and marketing agencies, and a decade of creating content for print, TV, radio and the Web.

Ms. Ola can be contacted at 619-517-3562 or junvi@hospitalitycontentstudio.com

Coming up in January 2020...

Mobile Technology: Feature Focus Demo

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is "resilience", the ability to "go with the flow" and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition-new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.