Editorial Board   Guest Author

Mr. Patterson

Robert Patterson

Vice President of Content & Social Strategy, MMGY Global

Robert Patterson is the Vice President of Content & Social Strategy at MMGY Global, the largest integrated travel marketing firm in the world. MMGY, based in Kansas City, Missouri, has over 35 years of travel marketing experience providing research-driven advertising, branding, online marketing, web and mobile development, social media, CRM, and public relations services to travel industry clients. Having founded MMGY's social media department in 2009, Mr. Patterson has spearheaded successful social media strategies for clients including the Colorado Tourism Office, Barbados Tourism Authority and Trump Hotel Collection. Prior to becoming the VP, Content & Social Strategy, Mr. Patterson ran the web analytics department of MMGY where he also provided search engine optimization strategy. With over a decade of travel, tourism and hospitality marketing experience, Mr. Patterson is a skilled practitioner in public relations, web development, search engine marketing and online media. Prior to joining MMGY Global, Mr. Patterson led online strategy for the online travel agency BookIt.com. MMGY Global's social media work has been awarded some of the industry's top awards, including HSAMI Adrian Awards, Travel+Leisure's SMITTY and HOTELS Magazine's Best Use of Twitter Award. Mr. Patterson is a graduate of Utica College of Syracuse University and holds a bachelors degree in public relations and journalism.

Mr. Patterson can be contacted at 816-300-5249 or rpatterson@mmgyglobal.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.