Editorial Board   Guest Author

Mr. Barrett

Johnny Barrett

Business Growth , GoSpacely

Johnny Barrett knows how to produce results by rounding-up great teams and helping them identify and achieve measurable goals. Colleagues describe him as an "out-of-the-box" type of person with creativity and integrity. He is a persuasive leader with a strong vision and excellent integration skills. He possesses the ability to quickly assess market changes and respond to competitive pressures in the industry. Mr. Barrett helps develop technologies and methodologies that are focused on how to leverage technology as a profitable part of Immersive Experiential Marketing in the Hospitality Industry. During his tenure, Mr. Barrett has worked with a wide spectrum of properties - from large Las Vegas properties to boutique and independently owned hotels and resorts. Mr. Barrett describes Immersive Marketing as an all-encompassing experience where the guests guide their own experience across user-friendly technologies. Guest engagement is the key of Experiential Marketing. Mr. Barrett has identified marketing trends that focus on challenging the status-quo, where guests get engaged in a more dynamic interactive experience. This marketing practice has led to increased guest bookings through positive customer exposure. Prior to GoSpacely, Mr. Barrett enjoyed over thirty years in Sales, Marketing, and Business Development in the high technology industry. Mr. Barrett received many awards for growth and development within the Fortune 500 world. He worked with many innovative organizations, world-wide, which recognized his ability to move a concept into reality with profitable results. Mr. Barrett attributes his success to applying solid business practices - market research, product development, sales, and marketing resource deployment - with a high level of creativity. Mr. Barrett is often found as a public speaker sharing ideas on topics ranging from business growth to the practical application of technology in social media. He is a highly respected member of the SCORE National Marketing Committee in Washington, DC. His latest venture at GoSpacely is the development of a cutting edge immersive experience for Internet and mobile users alike. He is continually involved in understanding guest experiences and factors that drive guest engagement.

Mr. Barrett can be contacted at 303-829-7784 or Johnny@GoSpacely.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.