Editorial Board   

Mr. Filsinger

James Filsinger

Chief Executive Officer, EZYield

A veteran of more than 14 years in the travel industry, James Filsinger was appointed CEO of EZYield in November 2010. EZYield is the originator and industry leader of automated online distribution management solutions for the worldwide hospitality industry. More than 3,500 hotels in 92 countries utilize EZYield's advanced channel management software to streamline the distribution of rates and inventory to 500 forward distribution channels in multiple languages and 168 currencies. Prior to joining EZYield, Mr. Filsinger served as CEO and General Manager for Moneydirect Ltd., an international joint venture between Sabre Inc. and Amadeus IT. As launch CEO, he successfully led the company through an aggressive global expansion to proactively address changing market conditions and anticipate client needs and requests for future product and service capabilities. In his 12 years with Sabre, Mr. Filsinger held a variety of leadership roles, including vice president of new business ventures, director of strategic marketing and director of ecommerce strategy. He holds a bachelor's degree in accounting and a master's of business degree from Washington State University.

Mr. Filsinger can be contacted at 321-765-8486 or jfilsinger@ezyield.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.